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How to Assess Place Branding
0 CommentsPlace branding has increasingly become an integral part of local and regional economic development strategies with the backdrop of global competition for business investment.
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What to Expect from MICE Industry in 2017
0 CommentsSeveral forecasts for MICE Industry have all come to a similar conclusion: 2017 will be a stagnant year.
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China’s Mobile Marketing Trends for 2017
0 CommentsAt the beginning of 2017, some China’s mobile marketing trends for 2017 can be predicted.
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Challenges for Chinese Companies Specializing in Cross-border Marketing
0 CommentsLanguage and culture are the greatest challenges for Chinese companies and marketers specializing in cross-border marketing.
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Mobile Marketing Strategies for Hotels
0 CommentsAs mobile technology has become seamlessly integrated into our digital lives, switching between devices to access information on the move has become a common thing. For hotels, this means that investing in mobile marketing strategies is no longer optional, but a must.
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Digital Marketing Trends for Travel Industry in 2017
0 CommentsAccording to Statista, by 2019, the online travel industry is forecasted to grow to 762 billion U.S. dollars. Global marketers should bear in their mind that three important digital marketing trends will shape the travel sector in 2017.
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The Change of Cross-border E-commerce in China
0 CommentsChina is a key market for cross-border e-commerce business as it shifts to a consumption economy fueled by a growing middle class.
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A New Form of Destination Marketing in China
0 CommentsIn the last 1 or 2 years, destination marketing has seen the rise of the fan economy, the rapid growth of We-media and the diversification of internet advertising, which has brought a new way of thinking about the industry.
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How to Invite Tastemakers and Influencers for PR Event in China
0 CommentsInviting KOLs such as tastemakers and influencers is very crucial for event PR in China. Specific process includes finding them, pitching them, and staying besties with them.
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Common Mistakes in China’s Global Marketing
0 CommentsSome common mistakes may be made in China’s global marketing by Chinese marketers.
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How to Promote a Foreign Destination in China
0 CommentsIn 2015, more than 100 million Chinese tourists crossed borders of the country to a foreign destination. Tourism companies have to know what the best destination marketing strategies are.
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Excellent Social Media Marketing Practices in China
0 CommentsGlobal brands have endeavored to play well in social media marketing in China. We hereby introduce some good cases for global marketers.
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How to Establish a Brand in China
0 CommentsWith massive population and business opportunities, China attracts a lot of foreign companies. Thus, brands should be more creative to launch interesting and inspiring campaigns in the face of fierce business competition.
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How to Do Destination Branding in China
0 CommentsDestination branding, a way to create value in the tourism industry, has been increasingly used by the destinations in China.
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The Importance of PR Strategy for Events in China
0 CommentsWhether you are hosting an event or attending one in China, you need to have a serious consideration about PR strategies.
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Social Media Marketing in China
0 CommentsSocial media is broadly used in China that any global marketer should have some knowledge about social media in China.
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Advantages and Process of Media Buying in China
0 CommentsMedia buying is vital for companies in China as it is one of the key parts in the whole advertising process in China market.
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China's Digital Marketing Trends
0 CommentsTo apply effective digital marketing strategies in China, you should be informed of some digital marketing trends.
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MICE Situation in China Market
0 CommentsChina is expected to be the most popular MICE destination, and “Green MICE” is the main trend of MICE industry in China market.
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China’s Advertising Market Entering a Transition Period
0 CommentsWith the recession of China’s economy, net advertising revenue grows slowly, but digital advertising spend is rising.
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