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A New Form of Destination Marketing in China
0 CommentsIn the last 1 or 2 years, destination marketing has seen the rise of the fan economy, the rapid growth of We-media and the diversification of internet advertising, which has brought a new way of thinking about the industry.
Tags: baidu Destination Destination Advertising Destination Marketing Organization DMO Internet Marketing KOL China WemediaRead More
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DMOs in China Should Avoid Sloganeering & Logoneering
0 CommentsThe significance of destination branding has been realized by many DMOs in China. However, “sloganeering” and “logoneering” rather than a professional destination branding process are found among the DMOs in China.
Tags: Destination Brand Destination Branding in China DMO Destination Marketing Organization Sloganeering LogoneeringRead More