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China’s Social Media Landscape in 2017
0 CommentsThe outlook of China’s social media landscape is very promising and won’t stop growing.
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The Rise of Live-streaming in China
0 CommentsLive-streaming is gaining more popularity in China, especially in small or remote cities.
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Trends and Status of Print Media in Recent Years
0 CommentsAlthough the readership and ad spending in print media have dropped, print media will continue to play a key role in the marketing strategy.
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Current Situation and Trends of China’s TV Media Market 2017
0 CommentsThough China’s TV consumption and ad spending have decreased, TV is still the most important media for Chinese advertisers.
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Trend of OOH Advertising in China
0 CommentsThe reach rate of OOH ads was the highest among all kinds of ads in China, approaching and attracting Chinese audience every day.
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How Social Media Has Impacted Travel Industry
0 CommentsIn many ways, social media has changed the travel industry.
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Effective Tools for Media Buying
0 CommentsThere are a number of effective tools at disposal to facilitate media buying.
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Things We Need to Know About Programmatic Advertising in 2017
0 CommentsProgrammatic ad buying is estimated to grow faster than any other means of digital ads buying in 2017.
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Definition and Major Types of Media Buying
0 CommentsIn advertising management, media buying mainly refers to the procurement of media inventory.
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Main Media Buying Models
0 CommentsWhen you want to gain revenue from advertising, you should master some main models in media buying, including CPM, CPC, CPL, and CPA.
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