• 25May

    Current Situation and Trends of China’s TV Media Market 2017

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    Though China’s TV consumption and ad spending have decreased, TV is still the most important media for Chinese advertisers.

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  • 25Jul

    Chinese Social Media: A Must for China Digital Marketing

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    Wechat and Weibo currently dominate Chinese social media landscape. In the last year or so, Wechat has surpassed Weibo in size and popularity, although, with its enormous user base, Weibo still remains a formidable force in the social media. While there are significant differences between the platforms, both Wechat and Weibo offer attractive opportunities for China’s marketing.

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  • 26Jan

    What will happen on Big Data Marketing in 2016?

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    Two big events happened on Big Data Marketing in late 2015. Tencent set up cooperation on Big Data with Dentsu Aegis Network and Group M respectively; the cooperation between top media platforms and two major media agencies, as a big step forward, breaks up the relatively isolated state of Big Data industry.

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  • 25Oct

    What Other Platforms Can Marketers Rely on if WeChat Loses Its Dominance?

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    Given the fact that WeChat’s PV is gradually declining, concerns rise regarding people’s willingness to rely on this platform as the only main source of information. As a consequence, experts do not exclude the possibility that WeChat may, in fact, disappear from the public eyes. If this would happen, it comes naturally to question ourselves on the social alternatives marketers could use in order to promote their brands.    

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  • 31Aug

    Four Important Things for Online Radios Have to Do to Attract Users

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    With the popularization of mobile internet, the traditional media markets are on the decline, TV, print media even broadcasting are included. But the prosperity of automobile industry brings the second chance for broadcasting’s development.  

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  • 30Aug

    Four Tips to Engage Chinese Social Media Users

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    Does your company relish the idea of tackling overseas markets? China has more than 618 million internet-connected citizens. China’s market is hungry for new exciting products that speak to China’s cultural sensibilities. But how can your company or organization reach Asia with effective social media marketing?

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  • 26Aug

    Five Truths and Misconceptions about Social Media in China

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    If you ever played a game of Chinese Whispers then you’ll know a message inevitably gets distorted as it travels. 

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