Introduction of Marketing Strategies in China
The China market is improving rapidly, and hence you need to continually develop your
China marketing strategies based on China's media landscape, basic marketing rules,
and popular marketing tools.
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Revitalization of China’s Luxury Market
0 CommentsAfter a few difficult years, luxury spending in China finally starts to recover, and the luxury market is gradually getting away from the influence caused by China’s anticorruption campaign and weak consumer sentiment.
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2016 China Market Overview - Luxury
Since 2012, due to Chinese government’s strengthening of anti-corruption, some luxury goods declined in consumption, especially like watches, luggage and men’s clothing. In addition, luxury consumers in China were increasingly inclined to get luxury information through the internet, like Weibo, WeChat, mobile applications, etc.
2016 China Market Overview - Luxury
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Advantages and Process of Media Buying in China
0 CommentsMedia buying is vital for companies in China as it is one of the key parts in the whole advertising process in China market.
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MICE Situation in China Market
0 CommentsChina is expected to be the most popular MICE destination, and “Green MICE” is the main trend of MICE industry in China market.
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China Destination Marketing Trends
0 CommentsChina is one of the key tourism markets worldwide. Hence, it has become increasingly important to keep up with the trends of destination marketing in China.
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Tips of China Social Media Marketing
0 CommentsVia social media marketing in China, brands are able to spot, listen to, engage with and convert these Chinese audiences into your customers.
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Rapid Growth of Mobile Advertising in China
0 CommentsMobile advertising in China has soared with a market scale of $15.82 billion and made up 22.3% of total media ads spending in China in 2015.
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Introduction of Marketing Strategies in China
0 CommentsChina market has always been important to global marketers. However, it is essential to get informed of the latest marketing tools in China.
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Ten Things You Must Know about China Tourism Market
0 CommentsHurun Report recently published "The Chinese Luxury Traveler 2015". This is the 4th version of the annual report. The 40 pages professional report go deep into many aspects of China high-end travel market, including travel decision making process, social media preference, travel tendency, retail and sales.
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