Though China’s TV consumption and ad spending have decreased, TV is still the most important media for Chinese advertisers.
You should understand how to do cross-border e-commerce business in China and keep pace with its rapid development.
Digital marketing trend in China is very different from what in the US and Europe.
Language and culture are the greatest challenges for Chinese companies and marketers specializing in cross-border marketing.
Some common mistakes may be made in China’s global marketing by Chinese marketers.