2017 CHINA MEDIA OVERVIEW – RADIO
In 2016, China’s radio reach rate dropped slightly, at 59.5%. It can be seen from the proportion of the entire listening volume that the listening time at home became shorter and shorter, while the listening time in the car increased.
2017 CHINA MEDIA OVERVIEW – RADIO
Summary
Preview
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Trends and Status of Print Media in Recent Years
0 CommentsAlthough the readership and ad spending in print media have dropped, print media will continue to play a key role in the marketing strategy.
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Importance of PR for Business
0 CommentsToday, excellent PR practices may give your business best returns with a relatively small amount of marketing budget.
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Effective Tools for Media Buying
0 CommentsThere are a number of effective tools at disposal to facilitate media buying.
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Definition and Major Types of Media Buying
0 CommentsIn advertising management, media buying mainly refers to the procurement of media inventory.
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Social Media Marketing Strategies for Small Business in China
0 CommentsAs a small business owner in China, you may feel social media marketing is overwhelming now.
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Advantages and Process of Media Buying in China
0 CommentsMedia buying is vital for companies in China as it is one of the key parts in the whole advertising process in China market.
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Introduction of Marketing Strategies in China
0 CommentsChina market has always been important to global marketers. However, it is essential to get informed of the latest marketing tools in China.
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Common Mistakes Made by Business on China’s Social Media Marketing
0 CommentsIf you’ve given China’s social media marketing a try, but haven’t seen any results from Chinese audience, this may be caused by some mistakes you’ve made when marketing in China, like wrong media planning, or some misunderstandings about China’s market.
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The Old Way of Communication is out of Date
0 CommentsSubversion and reconstruction, integration and innovation, characterize the internet world and also the ever-changing era. In light of this, brand communication must strongly adapt itself to the internet rules. By doing so, it can survive and develop under the new reality and new pattern.
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