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Mobile Marketing Strategies for Hotels
0 CommentsAs mobile technology has become seamlessly integrated into our digital lives, switching between devices to access information on the move has become a common thing. For hotels, this means that investing in mobile marketing strategies is no longer optional, but a must.
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The Status and Trend of China's Programmatic Media Buying
0 CommentsThe development of programmatic media buying in China has become very visible over the last few years. Programmatic buying promises Chinese advertisers dramatic improvements in terms of efficiency and targeting audience.
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Rapid Growth of Mobile Advertising in China
0 CommentsMobile advertising in China has soared with a market scale of $15.82 billion and made up 22.3% of total media ads spending in China in 2015.
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The Rise of Mobile Marketing in China
0 CommentsMobile Marketing in China has seen a rapid growth in recent years and global advertisers are shifting their advertising investment from mobile web to in-app ads.
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The China Market Becomes More Mobile-Oriented in 2016
0 CommentsThe Chinese mobile market continues to evolve at a remarkable pace. The final quarter of 2015 saw the Chinese smartphone market grow by 8%, the equivalent of over 117 million devices. In 2016, the market becomes more mobile-oriented.
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