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How to Do Destination Branding in China
0 CommentsDestination branding, a way to create value in the tourism industry, has been increasingly used by the destinations in China.
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DMOs in China Should Avoid Sloganeering & Logoneering
0 CommentsThe significance of destination branding has been realized by many DMOs in China. However, “sloganeering” and “logoneering” rather than a professional destination branding process are found among the DMOs in China.
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