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Trends and Status of Print Media in Recent Years
0 CommentsAlthough the readership and ad spending in print media have dropped, print media will continue to play a key role in the marketing strategy.
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Things We Need to Know About Programmatic Advertising in 2017
0 CommentsProgrammatic ad buying is estimated to grow faster than any other means of digital ads buying in 2017.
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Definition and Major Types of Media Buying
0 CommentsIn advertising management, media buying mainly refers to the procurement of media inventory.
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Main Media Buying Models
0 CommentsWhen you want to gain revenue from advertising, you should master some main models in media buying, including CPM, CPC, CPL, and CPA.
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Trend of HTML5
0 CommentsIt’s no doubt that HTML5 has been a hot topic in the front-end web development field for few years now and it has completely changed the way developers design web applications. From desktop browser to mobile APP, a new kind of language and new standards are strongly influencing various operating platforms.
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The Old Way of Communication is out of Date
0 CommentsSubversion and reconstruction, integration and innovation, characterize the internet world and also the ever-changing era. In light of this, brand communication must strongly adapt itself to the internet rules. By doing so, it can survive and develop under the new reality and new pattern.
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Reconsideration About Data Journalism in an Era of New Media
0 CommentsThe appearance and development of data journalism has gradually changed the structure and pattern of news outlets in media. It follows a series question about the origins of data journalism and, considering its success in the media market, the reasons behind its upgrade to the current status. Moreover, concerns also rise about the potential difficulties linked to the use of data journalism. This article attempts to give a deep dive and detailed analysis to these questions.
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Recognition of Traditional Broadcasting in New Media Environment
0 CommentsIn pace with the fast-change new media, broadcasting, as one of the traditional media, has an urgent need to understand the ever-changing media market, reconsider its self-judgment, and define their own market position or direction.
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Opportunities and Challenges of Traditional Print Media in the Era of Internet
0 CommentsFacing the impact of new media, traditional print media should resort to internet to elevate the transformation and upgrading, the profound integration with new media, the application of new technologies and finally find the new mode suit for itself.
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