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Effective Tools for Media Buying
0 CommentsThere are a number of effective tools at disposal to facilitate media buying.
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Reasons to Implement Digital Marketing in Business
0 CommentsDigital marketing has become a necessary way to make a brand voice heard by the mass audience, hence is highly required by any type of business.
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Why We Need a Digital Marketing Consultant?
0 CommentsA digital marketing consultant can assist you in many different ways to help you achieve your goals, including more traffic, leads, and sales.
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Challenge and Opportunity of Destination Branding
0 CommentsDestination marketers and managers are facing the challenges and opportunities in destination branding.
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How to Work with KOLs in Chinese Market
0 CommentsKOLs are influencing Chinese consumer’ behaviors, so we should know how to work with KOLs in Chinese market.
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Things We Need to Know About Programmatic Advertising in 2017
0 CommentsProgrammatic ad buying is estimated to grow faster than any other means of digital ads buying in 2017.
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Definition and Major Types of Media Buying
0 CommentsIn advertising management, media buying mainly refers to the procurement of media inventory.
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How to Be a Better Marketing Consultant?
0 CommentsA good marketing consultant is important for improving business, but how to become an excellent marketing consultant for your clients?
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A Few Insights into China’s Advertising Market in 2017
0 CommentsIn 2017, the growth of China’s advertising market will continue to outpace other large international markets.
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Digital Marketing Trends That Will Sweep China in 2017
0 CommentsDigital marketing trend in China is very different from what in the US and Europe.
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6 Keys to Draft an Effective Global Marketing Strategy
0 CommentsA few things you should keep in mind when you improve your global marketing strategy.
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Social Media Marketing Helps to Boost MICE Industry
0 CommentsThere are so many social media marketing channels and tools marketers can use for MICE business.
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China's Social Media Content Marketing in 2017
0 CommentsIn 2017, social media will continue to serve as an important part of online interactions in China.
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PR Trend in 2017
0 CommentsImpacted by SEO, social media and influencer marketing, there will be a significant growth in the PR industry in 2017.
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Social Media Marketing Strategies for Small Business in China
0 CommentsAs a small business owner in China, you may feel social media marketing is overwhelming now.
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Main Media Buying Models
0 CommentsWhen you want to gain revenue from advertising, you should master some main models in media buying, including CPM, CPC, CPL, and CPA.
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