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Several Luxury Travel Trends for 2017
0 CommentsCustomer experience is what really matters for luxury travel in 2017.
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The Power of Big Data in China Market
0 CommentsIn the era of big data, the traditional marketing model has changed, and applying big data into marketing field will shape the future of China’s advertising industry.
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Revitalization of China’s Luxury Market
0 CommentsAfter a few difficult years, luxury spending in China finally starts to recover, and the luxury market is gradually getting away from the influence caused by China’s anticorruption campaign and weak consumer sentiment.
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A Peek into China’s Inbound Tourism Market
0 CommentsChina's inbound tourism market grew steadily in 2015 with higher quality products and services.
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How to Work with KOLs in Chinese Market
0 CommentsKOLs are influencing Chinese consumer’ behaviors, so we should know how to work with KOLs in Chinese market.
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Digital Marketing Trends That Will Sweep China in 2017
0 CommentsDigital marketing trend in China is very different from what in the US and Europe.
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China's Digital Marketing Trends
0 CommentsTo apply effective digital marketing strategies in China, you should be informed of some digital marketing trends.
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Qunar’s Internal and External Problems due to the Joint Sanction of Airlines
0 CommentsSince October last year, news of Qunar.com, except for CEO Zhuang Chenchao’s personnel change, has barely been exposed in the public eyes after the combination of Qunar.com and Ctrip. At the beginning of this year, Qunar.com was in a dilemma, facing a difficult situation arising from problems of internal organizations and external partners. 8 airline companies were rejecting to continue cooperating with Qunar; meanwhile, CEO Zhuang Chenchao, CFO Zhao Jinlu, COO Peng Xiaomei and other senior executives submitted their resignation simultaneously; share price saw a slump of 17% and market value was shrinking.
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The New Edition of China Advertisements Law: Things You Must Know When Doing Marketing in China
0 CommentsThe New Edition of China Advertisements Law, which was seen as the most severe ads law in the history, issued in September 1st. Except making some rules of the product and service progress more precise, it also referred to the word ”spokesman” many times. As a big event in the ads circle, adman must make a research on those new laws.
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