Destination Marketing Tips Learnt from Tourism Australia

For many destination marketers, Tourism Australia comes to their mind first when considering the best practice in destination marketing field. Australia has attracted 220,000 overseas visitors and contributed $74 million annually over the past five decades. In 2016, over eight million visitors a year spent $39 billion in the country. Australia’s success as a destination, to some extent, relies on its leading destination marketing. Below we have summed up some destination marketing tips that we learn from Tourism Australia.