Though China’s TV consumption and ad spending have decreased, TV is still the most important media for Chinese advertisers.
Destination marketers should keep pace with the trend or new technology to stand out from the fierce competition.
A brief of the big trends in outbound and inbound travel as well as some hot topics affecting the tourism sector.
By improving your social media marketing strategy, you will gain more loyal customers, generate more business leads and convert visitors into buyers.
The reach rate of OOH ads was the highest among all kinds of ads in China, approaching and attracting Chinese audience every day.
You should understand how to do cross-border e-commerce business in China and keep pace with its rapid development.
SEO, an integral part of travel marketing strategy that can attract more travelers and help you approach your target audience.
Mobile marketing may be the most powerful fuel to drive the travel industry.
There are some mobile marketing tips that can help you to attract more audience in China.
China's inbound tourism market grew steadily in 2015 with higher quality products and services.
In 2017, some traditional marketing strategies will continue to work well for the brands while a few new tactics will also be of great values.
In many ways, social media has changed the travel industry.
Some crucial factors should be taken into considerations seriously when you are doing global marketing.
Today, tourism industry is one of the many industries that are greatly impacted by digital marketing.
Marketing in China is vital, so you need to build your brand image and brand validation for the ultimate purpose of increasing sales.
Today, excellent PR practices may give your business best returns with a relatively small amount of marketing budget.
There are a number of effective tools at disposal to facilitate media buying.
Digital marketing has become a necessary way to make a brand voice heard by the mass audience, hence is highly required by any type of business.
A digital marketing consultant can assist you in many different ways to help you achieve your goals, including more traffic, leads, and sales.