• 18Sep

    Bleisure Travel: The New Way to Balance Work and Life

    0 Comments

    Bleisure travel, a mix of business and leisure, has become a growing trend in 2017.

    Read More
  • 29Aug

    Significance and Trends of Business Tourism

    0 Comments

    Business tourism is expected to be one of the fastest growing markets for travel suppliers to lay emphasis on in the years ahead.

    Read More
  • 14Aug

    Why You Should Power Your Brand Through Video Marketing

    0 Comments

    Among many of the in-demand marketing forms, video marketing is a fast-growing one.

    Read More
  • 10Aug

    What Role Is AI Playing in the Marketing Field?

    0 Comments

    AI has been applied and incorporated in popular culture for years, and now it may soon dominate the field of marketing. AI (Artificial intelligence) technology has always been a hot topic in recent years, and it actually covers a wide range of different technologies. To be specific, any technology that seeks to mimic human intelligence can be called AI, including various capabilities such as voice and image recognition, machine learning techniques and semantic search. AI has been applied and incorporated in popular culture for years, and now it may soon dominate the field of marketing. The next step or we can say the new trend of AI is to get the most out of data by AI technology. Here are some tried-and-true examples of AI marketing:

    Read More
  • 07Aug

    MICE Tourism and Its Significance for Destinations

    0 Comments

    MICE tourism can contribute significantly to the local economic development of a destination. In the context of travel, the term MICE refers to Meetings, Incentives, Conferences, and Exhibitions. When it comes to MICE market, we can explain it as a specialized niche group dedicated to planning, booking and facilitating conferences, seminars and other events.

    Read More
  • 03Aug

    Destination Marketing Tips Learnt from Tourism Australia

    0 Comments

    For many destination marketers, Tourism Australia comes to their mind first when considering the best practice in destination marketing field. Australia has attracted 220,000 overseas visitors and contributed $74 million annually over the past five decades. In 2016, over eight million visitors a year spent $39 billion in the country. Australia’s success as a destination, to some extent, relies on its leading destination marketing. Below we have summed up some destination marketing tips that we learn from Tourism Australia.

    Read More
  • 03Aug

    4 Major Trends in Family Travel

    0 Comments

    Family travel is one of the fastest growing sectors in the tourism industry. A study from the Family Travel Association in September 2015 found that family travel is one of the fastest growing sectors in the tourism industry. According to the survey from Virtuoso, the hottest family travel destinations in 2017 include Italy, Mexico, Hawaii, Orlando, FL, England, Costa Rica, South Africa, Turks and Caicos, Dominican Republic, and Australia. Family travel is an opportunity to spend quality time with kids and create wonderful memories. Increasingly more families are enjoying multigenerational trips with grandparents and grandchildren to celebrate family union or explore ancestral history. From another perspective, these trips constitute a valuable part of children's education. Here are some of the main trends to look for in 2017.

    Read More
  • 27Jul

    Some Facts and Trends of Event Marketing for 2017

    0 Comments

    If you want to hold a great event, your marketing efforts have to be absolutely on point. Although the world of marketing is constantly evolving, this does not mean that event marketing cannot be used to stimulate consumer’s interests and engage customers effectively. In fact, as part of an integrated marketing campaign, event marketing still plays a pivotal role by capitalizing on an initial emotion connection with your customers and utilize it to foster meaningful relationships.

    Read More
  • 24Jul

    Adventure Travel Landscape for 2017

    0 Comments

    Adventure travel is one of the fastest growing categories among tourism – one of the most rapidly growing sectors in the world. More countries in the world are prioritizing adventure travel to boost market growth, because they believe adventure travel can bring ecological, cultural, and economic value.

    Read More
Pages