• 05Apr

    Importance of PR for Business

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    Today, excellent PR practices may give your business best returns with a relatively small amount of marketing budget.

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  • 03Feb

    PR Trend in 2017

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    Impacted by SEO, social media and influencer marketing, there will be a significant growth in the PR industry in 2017.

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  • 10Jan

    How to Invite Tastemakers and Influencers for PR Event in China

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    Inviting KOLs such as tastemakers and influencers is very crucial for event PR in China. Specific process includes finding them, pitching them, and staying besties with them.

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  • 24Nov

    Online Public Relation in China

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    PR (Public Relations) can help improve the brand image and online PR campaign creates bigger influence with relatively lower costs.

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  • 15Jan

    Nine Keywords for the PR Industry in 2016

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    This article includes nine of representative keywords, and the changes that these trends will have on PR marketing professionals. These keywords are: relevance, socialized 2B, secularized 2C, clear positioning, cross-border, media 'BAT', international, entrepreneurial spirit, rational insight and emotive expression.

    Tags: PR
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