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Importance of PR for Business
0 CommentsToday, excellent PR practices may give your business best returns with a relatively small amount of marketing budget.
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PR Trend in 2017
0 CommentsImpacted by SEO, social media and influencer marketing, there will be a significant growth in the PR industry in 2017.
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How to Invite Tastemakers and Influencers for PR Event in China
0 CommentsInviting KOLs such as tastemakers and influencers is very crucial for event PR in China. Specific process includes finding them, pitching them, and staying besties with them.
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The Importance of PR Strategy for Events in China
0 CommentsWhether you are hosting an event or attending one in China, you need to have a serious consideration about PR strategies.
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Online Public Relation in China
0 CommentsPR (Public Relations) can help improve the brand image and online PR campaign creates bigger influence with relatively lower costs.
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Nine Keywords for the PR Industry in 2016
0 CommentsThis article includes nine of representative keywords, and the changes that these trends will have on PR marketing professionals. These keywords are: relevance, socialized 2B, secularized 2C, clear positioning, cross-border, media 'BAT', international, entrepreneurial spirit, rational insight and emotive expression.
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