Marketing Consultant

Beyond Summits Ltd is positioned as the marketing consultant of our clients and provides high-level marketing consulting service.

How can we help you?

  • To help you stand out from your competitors
  • To identify the future path and how to achieve the goal
  • To avoid potential pitfall
  • To minimize investment and maximize return
  • To help form the right team for the right task
  • To provide training and consultancy

What can we provide?

  • Market insight
  • Data analysis
  • Consumer behavior
  • Media Trend

BEYOND SUMMITS MARKETING REPORTS

Based on the deep insights of Chinese & global markets, our company will regularly issue marketing related reports to help you achieve extraordinary business growth.

The reports cover a wide range of fields, such as China and global media, market, marketing, destination marketing, MICE industry, PR & Event, etc. Besides, our dedicated research team will prepare and publish China Overview series reports on a yearly basis, bringing you the most updated information about 20 subtopics across the industries, including Chinese economy, city, people, the rich, luxury, investment, auto, tourism, immigration, cross-border business, all-media, internet, mobile internet, social media, TV, radio, print, OOH, movie and airport.

You can choose to download these reports from our websites.

  • Introduction of Marketing Strategies in China

    The China market is improving rapidly, and hence you need to continually develop your China marketing strategies based on China's media landscape, basic marketing rules, and popular marketing tools. 

    English
  • 2016 China Overview – Radio

    In 2015, the number of China radio audience decreased and was diversified in terms of different regions. However, China in-vehicle radio market had been improving continuously. Cars were the only radio-listening places that had seen an increase in the radio market scale in 2015.

    English
  • 2016 China Market Overview – OOH

    In recent years, OOH has grown rapidly in China. It has become the third largest advertising media after TV and Internet in China. In the past, major types of OOH ads included road sign and spray painting post. However, OOH ads have evolved into more types today, such as electronic screen and digital sign.

    English
  • 2016 China Market Overview – Mobile Internet

    The recent years see the continuous and rapid growing of Chinese mobile internet users, while the market value has exceeded 2.3 trillion Yuan. The market value of traffic fee no longer dominated the mobile Internet market and had been replaced along with the rise of mobile life and mobile marketing. Moreover, communication, entertainment and life tools were the most frequently used APP categories.

    English
  • 2016 China Overview – TV

    TV media market has tended to be saturated with almost 99% coverage rate in 10 years. However, the average age of real TV audience is getting older. The biggest proportion of TV audience is constituted by audience aged over 45 years old. More people will choose to watch videos online instead of on TV.

    English
  • 2016 China Market Overview – Print

    In recent years, China’s newspaper has saw a sharp downward trend. The number of newspaper’s readers and advertising revenue were dropping. Certainly, with the backdrop of shrinking traditional print industry, all periodical firms have been faced with the serious issues on the decrease of circulation and advertising revenue.

    English
  • 2016 China Market Overview – Internet

    The number of Chinese netizens as well as the popularity of Internet have continued to show an upward trend, but the growth rates see a decline. Along with various Internet access devices, 90% of netizens choose mobile terminals to get access to the Internet. Users who connect internet by TV increased rapidly in 2015. Two main purposes for netizens to get online are being social and acquiring information.

    English
  • 2016 China Overview - Economy

    Though China is the second largest economy in the world, China’s GDP growth slowed down in 2015. And China’s economy is predicted to move downturn in the next 3-5 years. Yet from the perspective of the overall industrial structure, service industry constitutes a growing proportion, with some high added-value and high-tech industries developing rapidly. Over the next few years, supply-side reform will be implemented to realize structural optimization, with other major economic measures in place, such as cutting overcapacity, reducing housing inventory, lowering leverage, cutting corporate costs, etc.

    English
  • 2016 China Market Overview - Cross-border Tourism

    According to UNWTO, China ranked the 4th place in the world with 57 million outbound tourists staying overnight in the foreign destination, followed by France, USA and Spain. Over 60% of oversea tourists in China were from Asian countries, over 20% from European countries and over 10% from American countries. Korean, Japanese and American tourists accounted for the majority of inbound tourists.

    English
  • 2016 China Market Overview - Automobile

    In recent years, China was undergoing automobile market slump, with lower growth rate and price. Moreover, experts estimated that this trend would continue in next few years. Chinese government has placed great emphasis on new energy vehicle to control environmental pollution. A series of favorable policies released by the government have improved the production and sales of new energy cars.

    English
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China Marketing Agency

Based on the deep insights of Chinese markets, our marketing services will help to expand your business in China.
  • China All-media Marketing

    Beyond Summits Ltd is a leading all-media China marketing agency, offering one-stop total marketing solutions.

  • CROSS-BORDER MARKETING & GLOBAL MARKETING

    Helping you connect your brands with international consumers & clients.

  • CHINA DIGITAL MARKETING, SOCIAL MARKETING & MOBILE MARKETING

    We’re a leading digital, social and mobile marketing agency in China.

  • CHINA ADVERTISING & MEDIA BUYING

    As the leading advertising agency, offering professional services of global media buying, advertising creative and production.

  • DESTINATION MARKETING & DESTINATION BRANDING

    Providing professional services of destination marketing & branding to both international and China domestic destinations

  • MICE

    We offer MICE services from venue finding, hotel accommodation to the complete management of your event.

  • Event & PR

    We offer comprehensive services of online and offline event, EPR and TPR.

  • China Marketing Consultant

    Providing Chinese consumer insight, China market research and China marketing strategy consulting services