2017 CHINA MEDIA OVERVIEW – RADIO
In 2016, China’s radio reach rate dropped slightly, at 59.5%. It can be seen from the proportion of the entire listening volume that the listening time at home became shorter and shorter, while the listening time in the car increased.
2017 CHINA MEDIA OVERVIEW – RADIO
Summary
Preview
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Current Situation and Trends of China’s TV Media Market 2017
0 CommentsThough China’s TV consumption and ad spending have decreased, TV is still the most important media for Chinese advertisers.
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Trend of OOH Advertising in China
0 CommentsThe reach rate of OOH ads was the highest among all kinds of ads in China, approaching and attracting Chinese audience every day.
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Effective Tools for Media Buying
0 CommentsThere are a number of effective tools at disposal to facilitate media buying.
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Things We Need to Know About Programmatic Advertising in 2017
0 CommentsProgrammatic ad buying is estimated to grow faster than any other means of digital ads buying in 2017.
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Definition and Major Types of Media Buying
0 CommentsIn advertising management, media buying mainly refers to the procurement of media inventory.
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A Few Insights into China’s Advertising Market in 2017
0 CommentsIn 2017, the growth of China’s advertising market will continue to outpace other large international markets.
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Main Media Buying Models
0 CommentsWhen you want to gain revenue from advertising, you should master some main models in media buying, including CPM, CPC, CPL, and CPA.
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Advantages and Process of Media Buying in China
0 CommentsMedia buying is vital for companies in China as it is one of the key parts in the whole advertising process in China market.
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China's Digital Marketing Trends
0 CommentsTo apply effective digital marketing strategies in China, you should be informed of some digital marketing trends.
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