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China’s Advertising Market Entering a Transition Period
0 CommentsWith the recession of China’s economy, net advertising revenue grows slowly, but digital advertising spend is rising.
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Social Media Marketing by Global DMO
0 CommentsThe rise of the fan economy, the popularity of WeChat and Weibo, and the diversification of digital advertising, all brought a new way of destination marketing in China.
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Enhance SEO Ranking by Social Media Campaigns
0 CommentsWe always regard SEO and social media marketing as two separate powerful digital marketing strategies. However, we should recognize the significance of social media campaigns on enhancing SEO ranking in China.
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Programmatic Ad Buying: the Effective Marketing Tool You Should Understand
0 CommentsProgrammatic ad buying has taken center stage for companies looking to get ahead of the trends. It will help to innovate and optimize how they reach out to and connect with potential customers and clients. China is becoming one of the largest advertising markets in the world, and programmatic ad buying holds its own unique set of challenges.
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How Could P&G Spend 8.2 Billion A Year on Advertising? What Does It Mean? (2)
0 CommentsOn Nov.11, P & G invited super star Wang Kai(actor of Langyabang) and Zhang Yixing(member of Kpop group EXO) to promote two new products from OLAY and motivate consumers to follow OLAY online. All this through a series of activities, such as getting autographs from stars and taking photos with them or winning concerts’s tickets…fans who wish to have access to this would have to follow OLAY Flagship Store on social media first.
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