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The Rise of Live-streaming in China
0 CommentsLive-streaming is gaining more popularity in China, especially in small or remote cities.
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Trend of OOH Advertising in China
0 CommentsThe reach rate of OOH ads was the highest among all kinds of ads in China, approaching and attracting Chinese audience every day.
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China’s Mobile Marketing Trends for 2017
0 CommentsAt the beginning of 2017, some China’s mobile marketing trends for 2017 can be predicted.
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The Status and Trend of China's Programmatic Media Buying
0 CommentsThe development of programmatic media buying in China has become very visible over the last few years. Programmatic buying promises Chinese advertisers dramatic improvements in terms of efficiency and targeting audience.
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Rapid Growth of Mobile Advertising in China
0 CommentsMobile advertising in China has soared with a market scale of $15.82 billion and made up 22.3% of total media ads spending in China in 2015.
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New Online Advertising Regulations Issued by Chinese Government
0 CommentsFrom September 1, “Internet Ad Interim Measures,” issued by the State Administration for Industry and Commerce of China will come into effect.
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WeChat or Weibo? Use Two Weapons Wisely
0 CommentsWeChat marketing and Weibo marketing is nowadays the two most popular social media marketing channels in China. How to make both marketing channels effectively, you have to fully understand them.
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New Media Trend and Marketing Value in China in the Next Decade
0 CommentsIn the next decade, China’s consumer structure will be undergoing great changes, featuring 500 million consumers from the 80s, 90s or even 00s generations. Therefore, enterprises that spot the features of these consumer groups will have an opportunity to make a difference in the future’s competitive market.
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The New Tendencies of Social Marketing
0 CommentsThe marketing strategy has changed with the popularization of mobile internet. There are three new tendencies of social marketing that you must have to know.
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