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The China Market Becomes More Mobile-Oriented in 2016
0 CommentsThe Chinese mobile market continues to evolve at a remarkable pace. The final quarter of 2015 saw the Chinese smartphone market grow by 8%, the equivalent of over 117 million devices. In 2016, the market becomes more mobile-oriented.
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Four Trends in Destination Marketing in China
0 CommentsDestination Marketing in China has changed its traditional way with the fact that it has become more tourist oriented. Here below we introduce four trends in destination marketing in China.
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The Status Quo of Chinese MICE Industry
0 CommentsChinese MICE industry is becoming one of the most attractive segment markets in China with great business travel volume and business travel spending. However, one of the most awkward realities is that this industry is lacking of qualified staff who can speak English language fluently.
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Programmatic Ad Buying: the Effective Marketing Tool You Should Understand
0 CommentsProgrammatic ad buying has taken center stage for companies looking to get ahead of the trends. It will help to innovate and optimize how they reach out to and connect with potential customers and clients. China is becoming one of the largest advertising markets in the world, and programmatic ad buying holds its own unique set of challenges.
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How to Succeed in Digital Marketing in China
0 CommentsDigital marketing trends in China are very dynamic, always changing and shifting, just as in western markets. Below are some helpful tips for your 2016 resolutions.
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China All Media, Dynamic With Opportunities
0 CommentsSince China all-media landscape is extremely dynamic and complex, crossborder marketers need to understand and adapt their China marketing strategies, along with their marketing plans to the ways that Chinese audience use China all-media today, especially in terms of Chinese digital marketing.
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What Should All Media Marketer Do in Current China Media Landscape?
0 CommentsChina media landscape is rich and massive. This article introduces some information on what all media marketer should know or do in China media market to cater current Chinese audience.
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6 Steps to Become Effective Global All Media Marketers
0 CommentsWe all realize the significance of China media and China marketing strategies for global all media marketers in China. Here are 6 steps to enable global all media marketers to be reached by Chinese audience.
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5 Ways to Localize Digital Marketing in China
0 CommentsMarketing with Chinese media has transformed greatly in these years. With the rising of WeChat and Weibo, cross-border marketing can successfully localize their digital marketing in China in 5 ways.
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Social Media Marketing and SEO, Two Remedies for China Internet Barriers
0 CommentsAlong with Baidu SEO, social media marketing, like Wechat and Weibo, can remedy the shortages of China online marketing due to the incompletely open Internet.
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Never, Never Underestimate Baidu SEM
0 CommentsCompared with SEO, SEM is usually more expensive, but it’s also faster and stable. Hence, those advertisers who have more budget should never underestimate Baidu SEM.
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WeChat or Weibo? Use Two Weapons Wisely
0 CommentsWeChat marketing and Weibo marketing is nowadays the two most popular social media marketing channels in China. How to make both marketing channels effectively, you have to fully understand them.
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China Online Marketing: Weibo, WeChat and Baidu SEO/SEM Are the Recipes
0 CommentsTo success on China online marketing, WeChat, Weibo and Baidu SEO/SEM are the recipes that you cannot ignore.
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Mutual Dialogue in Customer Communication: The Key for Today’s Marketing
0 CommentsIn an ever more complex business environment, the relationship between customers and services/products’ providers leads marketing from linear approach of one-way communication to a value exchange model in which there is a two-way mutual dialogue and benefit-sharing between provider and consumer.
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Digital Marketing: Not A Trendy Stuff, But A Must
0 CommentsChina online marketing market is growing exponentially over the past 5 years. It synergistically combines the Internet's creative and technical tools, including design, development, sales and advertising.
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10 Tips for Creating Great Online Marketing Proposals
0 CommentsWhen you make resolution on doing online marketing, one of the most important thing is to create operational online marketing proposals. Here are 10 tips which may render great help to you.
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Integration of Traditional Media with New Media: The Success of All Media Marketers
0 CommentsWith Chinese audiences becoming more and more savvy at mobile devices, media marketers should never forget to integrate new media marketing solutions with traditional media ones as traditional media still take the significant position nowadays in China.
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Something About Baidu SEM
0 CommentsBaidu SEM has been dominating the SEM market in China. To make an attempt on Baidu SEM marketing, one needs to get more knowledge about it, including the advantages and the preparation of Baidu SEM.
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Know More About Your Customers: China Social Media can do Great Help
0 CommentsTo success in China digital marketing, you need a consolidated view of customer preferences and expectations across all channels – Web, social media, mobile, direct mail, point of sale, etc
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Baidu SEO: A Critical Strategy for China Digital Marketing
0 CommentsBaidu is the dominant search engine in China, and Baidu SEO is also a critical strategy for digital marketing. Four important aspects should be considered with regard to Baidu SEO.
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