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How to Establish a Brand in China
0 CommentsWith massive population and business opportunities, China attracts a lot of foreign companies. Thus, brands should be more creative to launch interesting and inspiring campaigns in the face of fierce business competition.
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China's Digital Marketing Trends
0 CommentsTo apply effective digital marketing strategies in China, you should be informed of some digital marketing trends.
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How Do Offline Organizations Evolve in O2O Era?
0 CommentsWith the advance of O2O industry,O2O segments could be seen in local sub stations， and with the change of organizational goals, organizational structure has been improved again.
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Ctrip+eLong, Dominating China Online Travel Market
0 CommentsRecently, there are some bold actions in China online travel market. Ctrip, the leader company in this field, is trying to merge with eLong, which is the second largest player. Meanwhile, their competitor Qunar.com raises $800 million. It is worth to note that, if Ctrip merges with eLong, it might become monopoly. Ctrip is currently taking 50% of the market share. And it is investing and acquiring some leading companies in other aspects of this field like ticketing and hotel fields, trying to achieve domination.
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China Self Pickup Cabinet Market
0 CommentsOn June 6th, China leading logistic companies, like Shunfeng, Shentong, Zhongtong, etc., invested 500 million yuan to develop the Self Pickup Cabinets (SPC), which is a platform for all logistic and e-commerce companies. The size of the logistic market in China has exceeded 140 million yuan in 2013, and the estimated size of the SPC relative market is approximately 27 billion, showing enormous development potential.
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