In the past decade, TV media’s coverage rate tended to be saturated, approaching 99%. However, in the last five years, the per capita television watching time of Chinese viewers has been getting shorter and shorter. In the first half of 2017, the per capita daily television watching time was only 144 minutes.

In 2016, China’s radio reach rate dropped slightly, at 59.5%. It can be seen from the proportion of the entire listening volume that the listening time at home became shorter and shorter, while the listening time in the car increased.

First-tier cities had a higher proportion of post-80s, while post-90s and post-95s gathered more in second- and third-tier cities.