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DMOs in China Should Avoid Sloganeering & Logoneering
0 CommentsThe significance of destination branding has been realized by many DMOs in China. However, “sloganeering” and “logoneering” rather than a professional destination branding process are found among the DMOs in China.
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The Rise of Mobile Marketing in China
0 CommentsMobile Marketing in China has seen a rapid growth in recent years and global advertisers are shifting their advertising investment from mobile web to in-app ads.
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Social Media Marketing by Global DMO
0 CommentsThe rise of the fan economy, the popularity of WeChat and Weibo, and the diversification of digital advertising, all brought a new way of destination marketing in China.
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Enhance SEO Ranking by Social Media Campaigns
0 CommentsWe always regard SEO and social media marketing as two separate powerful digital marketing strategies. However, we should recognize the significance of social media campaigns on enhancing SEO ranking in China.
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Introduction of Marketing Strategies in China
0 CommentsChina market has always been important to global marketers. However, it is essential to get informed of the latest marketing tools in China.
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How to Perform Effective Mobile Marketing in China
0 CommentsThis blog introduces some useful digital marketing approaches for those global marketers who are eager to perform effectively in China’s mobile marketing.
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Challenges and Opportunities that China’s Event Industry is Facing
0 CommentsChina’s event industry is a market facing challenges and opportunities, thanks to the sustainability strategies brought by the Chinese Green MICE fulfillment.
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Common Mistakes Made by Business on China’s Social Media Marketing
0 CommentsIf you’ve given China’s social media marketing a try, but haven’t seen any results from Chinese audience, this may be caused by some mistakes you’ve made when marketing in China, like wrong media planning, or some misunderstandings about China’s market.
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Requirements and Benefits of Global Marketing in China
0 CommentsGlobal marketing is really necessary for marketing China, and China’s products and services. However, advertising China also requires many crucial capabilities and marketing strategies. Nevertheless, once the marketing in China is successful, it can bring benefits to your global business in China.
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Social Media Marketing in China
0 CommentsSocial Media is evolving every single day. What kind of changes are we embracing in 2016? Now, Social Media marketing in China has 3 different approaches.
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