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Growth and Trend of China's MICE Industry
0 CommentsUnder the context of the hospitality industry, MICE is a rising star, which is estimated to be growing at a rate of 20% annually.
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China Destination Marketing Trends
0 CommentsChina is one of the key tourism markets worldwide. Hence, it has become increasingly important to keep up with the trends of destination marketing in China.
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The Status and Trend of China's Programmatic Media Buying
0 CommentsThe development of programmatic media buying in China has become very visible over the last few years. Programmatic buying promises Chinese advertisers dramatic improvements in terms of efficiency and targeting audience.
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Tips of China Social Media Marketing
0 CommentsVia social media marketing in China, brands are able to spot, listen to, engage with and convert these Chinese audiences into your customers.
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How to Formulate a Digital Strategy
0 CommentsBusiness without a digital strategy are completely behind the competitors who might be using a variety of digital channels and methods to better engage with their audience.
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Rapid Growth of Mobile Advertising in China
0 CommentsMobile advertising in China has soared with a market scale of $15.82 billion and made up 22.3% of total media ads spending in China in 2015.
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PPC vs SEO in China Market
0 CommentsSEO and PPC (pay-per-click) are the two basic options for boosting traffic to your website. Choosing between PPC and SEO, however, is difficult.
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New Online Advertising Regulations Issued by Chinese Government
0 CommentsFrom September 1, “Internet Ad Interim Measures,” issued by the State Administration for Industry and Commerce of China will come into effect.
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Online Public Relation in China
0 CommentsPR (Public Relations) can help improve the brand image and online PR campaign creates bigger influence with relatively lower costs.
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