Though China’s TV consumption and ad spending have decreased, TV is still the most important media for Chinese advertisers.
Destination marketers should keep pace with the trend or new technology to stand out from the fierce competition.
A brief of the big trends in outbound and inbound travel as well as some hot topics affecting the tourism sector.
By improving your social media marketing strategy, you will gain more loyal customers, generate more business leads and convert visitors into buyers.
The reach rate of OOH ads was the highest among all kinds of ads in China, approaching and attracting Chinese audience every day.
You should understand how to do cross-border e-commerce business in China and keep pace with its rapid development.
SEO, an integral part of travel marketing strategy that can attract more travelers and help you approach your target audience.
Mobile marketing may be the most powerful fuel to drive the travel industry.
There are some mobile marketing tips that can help you to attract more audience in China.