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Chinese Social Media: A Must for China Digital Marketing
0 CommentsWechat and Weibo currently dominate Chinese social media landscape. In the last year or so, Wechat has surpassed Weibo in size and popularity, although, with its enormous user base, Weibo still remains a formidable force in the social media. While there are significant differences between the platforms, both Wechat and Weibo offer attractive opportunities for China’s marketing.
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5 Steps You Should Follow to Complete Media Buying
0 CommentsMedia buying is not just about purchasing advertisement channels for your services or products, it’s more about having knowledge of your target market, their profiles, and plans or execute your media strategy.
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How to Be a Successful Marketing Consultant?
0 CommentsTo achieve the companies' requirements and goals, the marketing consultant should have various skills and knowledge.
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Destination Marketing Organization Overseas Adopting Social Media Channels in China
0 CommentsOversea destination marketing organizations often use three types of social media in China for destination marketing: Micro-blog (e.g., Sina Weibo and Tencent Weibo), SNS (e.g.,Renren and Douban), and mobile social applications (e.g., WeChat).
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Something You Should Know About a Digital Marketing Tool in China
0 CommentsChinese people are much more social than Westerners. Among all the social media platforms, WeChat is one of the must-have if you want to succeed in your digital marketing campaign.
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Online Marketing’s Rising Stars: Baidu SEO, and China Social Media Marketing
0 CommentsChina's Internet world is booming, as you may have heard a million times. Along with the increasing number of Chinese Internet users, there is a rapidly-growing black hole of needs for interesting and useful products and services, which means potential customers and profits for Internet business.
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How to Conduct Effective Social Media Marketing Plan?
0 CommentsWhen comes to do a cross border marketing, brands or corporates should first gain knowledge on target markets, including target market overview; such as consumers, competitors, target markets’ all media landscape; such as traditional media marketing and online marketing; as well as selecting a qualified local marketing company, for example, when a brand expect to enlarge their market share in China, they might need to get help from a Chinese marketing company.
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Baidu SEO/SEM, Another Vital Method for Digital Marketing
0 CommentsAll company’s need is to be recognized in order to succeed, and the best way to do this is through search engine optimization. However, when looking to heighten corporate SEO in China, there are a few things need to be noticed. Although Google is a large percentage of the world’s favored search engine, this is not the case in China. Quite separately, only about 16% of Chinese internet users search the web via Google. Instead, the Chinese prefer to use the search engine Baidu.
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Weibo Marketing and WeChat Marketing are Adding Value for Brands
0 CommentsSina Weibo is one of the most popular social media channels in China, with more than 130,000 brands active (at the end of Feburary, 2012) such as Coca-Cola, McDonalds, Durex and LVMH. These companies are motivated to adopt Weibo marketing presence given it reportedly has over 500 million users. With such significant numbers of Chinese users, this platform becomes the ultimate medium for introducing new products to their followers and additionally offering followers VIP programs, incentives and discounts.
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Marketing in China? Never Ignore China Online Marketing
0 CommentsChinese Media consists primarily of television, newspapers, radio, and magazines. Since 2000, the Internet has also emerged as an important communications media which is under the supervision of Chinese republic. Hence, Chinese media landscape now has become increasingly comprehensive.
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