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DMOs in China Should Avoid Sloganeering & Logoneering
0 CommentsThe significance of destination branding has been realized by many DMOs in China. However, “sloganeering” and “logoneering” rather than a professional destination branding process are found among the DMOs in China.
Tags: Destination Brand Destination Branding in China DMO Destination Marketing Organization Sloganeering LogoneeringRead More
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Introduction of Marketing Strategies in China
0 CommentsChina market has always been important to global marketers. However, it is essential to get informed of the latest marketing tools in China.
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How to Perform Effective Mobile Marketing in China
0 CommentsThis blog introduces some useful digital marketing approaches for those global marketers who are eager to perform effectively in China’s mobile marketing.
Tags: Mobile Marketing In China Mobile Marketing Smartphones Global Marketers Mobile Audiences Cross-border Marketers Social Channels BrandsRead More
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Common Mistakes Made by Business on China’s Social Media Marketing
0 CommentsIf you’ve given China’s social media marketing a try, but haven’t seen any results from Chinese audience, this may be caused by some mistakes you’ve made when marketing in China, like wrong media planning, or some misunderstandings about China’s market.
Tags: China Social Media Marketing Social Media China Media China Media Marketing Social Media Marketing MistakeRead More
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Social Media Marketing in China
0 CommentsSocial Media is evolving every single day. What kind of changes are we embracing in 2016? Now, Social Media marketing in China has 3 different approaches.
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The China Market Becomes More Mobile-Oriented in 2016
0 CommentsThe Chinese mobile market continues to evolve at a remarkable pace. The final quarter of 2015 saw the Chinese smartphone market grow by 8%, the equivalent of over 117 million devices. In 2016, the market becomes more mobile-oriented.
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China All Media, Dynamic With Opportunities
0 CommentsSince China all-media landscape is extremely dynamic and complex, crossborder marketers need to understand and adapt their China marketing strategies, along with their marketing plans to the ways that Chinese audience use China all-media today, especially in terms of Chinese digital marketing.
Tags: China Media Landscape Marketing Plan Chinese Digital Marketing China Marketing Strategies Chinese audience China All-mediaRead More
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6 Steps to Become Effective Global All Media Marketers
0 CommentsWe all realize the significance of China media and China marketing strategies for global all media marketers in China. Here are 6 steps to enable global all media marketers to be reached by Chinese audience.
Tags: All-media Marketers Digital Marketing media landscape Weibo marketing Wechat marketing China Marketing StrategyRead More
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Social Media Marketing and SEO, Two Remedies for China Internet Barriers
0 CommentsAlong with Baidu SEO, social media marketing, like Wechat and Weibo, can remedy the shortages of China online marketing due to the incompletely open Internet.
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