6 Steps to Become Effective Global All Media Marketers

Nowadays, many agencies are trying to become global all media marketers because there are increasingly more cross border marketing business needs, more resources in all media, including mass media and digital marketing resources and more profound knowledge in local media landscape.

How to become an effective global all media marketer?

1, Having concept of local all media usage is critical. For example, if a client expect to conduct Chinese all media marketing, it should have knowledge on how popular all media are. Based on the data of mobile internet users from inmobi in 2012, they spent 6.9 hours on average per day on media, including 140min on desktop or laptop, 111min on mobile phone, 60min on TV, 52min on tablet devices, 30min on prints, and 20min on radio.

2, Global digital media marketing (Web/Social Media/Search): exploring cultural, legal and logistical issues; approaches to succeed; tips on market entry; marketing segmentation tools; marketing automation and implementation.

3, Global social media: global media trends; global social media tips; insights from around the world; creating dialogue and managing reviews online; blog management; content marketing on Facebook, Pinterest, etc. For example, in China, there are 641 million active Internet users. Among them Microblog users surged from 63.11 million to 195 million during the first half of 2011. The most famous one among them is Weibo, which surged by an impressive 208.9 percent within just six months. Increasingly these platforms define topics which will in consequence become headlines for traditional media. Hence, Weibo marketing and the follower Wechat marketing allow marketing company more effectively promote brands through establishing brands consumers two-way communication.

4, Search engine optimization: leveraging keywords; mobile & social media integration; global search engines; global navigation techniques; paid search marketing and measurement. Internationally, google SEO should be a choice. However, in many countries, local search engines domain the market share. For example, in China, Baidu shares the biggest market share in search engine. Thus, Baidu SEO or Baidu SEM should be an important tool for marketing company.

5, Localizing digital marketing for different countries: standardizing or localizing digital media; avoiding cultural blunders; strategies for localizing digital media; effective global content writing.

6, Global Content: localization concept.