-
Nine Keywords for the PR Industry in 2016
0 CommentsThis article includes nine of representative keywords, and the changes that these trends will have on PR marketing professionals. These keywords are: relevance, socialized 2B, secularized 2C, clear positioning, cross-border, media 'BAT', international, entrepreneurial spirit, rational insight and emotive expression.
Read More
-
Experience of Product Marketing Plan
0 CommentsA strategy of clear thoughts is directly linked to specific tactics, and those tactics directly bring fate upon our actions. The meaning behind the term ‘marketing’ lies on the added value it brings to enterprises and brands through the use of innovative thinking. However, if its philosophy and strategies remain unchanged, the potential value it could offer will definitely be undermined.
Read More
-
Valuable Insights on How To Succeed in Marketing
0 CommentsWhat kind of understanding do we exactly need to guarantee successful marketing outcomes? Insights are defined as viewpoints obtained through digging in customers potential requirements, which are similar, but not same, as market research. Knowing your customers doesn’t mean that you can persuade them to purchase your products. This article attempts to offer some guidance to marketers and related professionals by suggesting four insights from classical cases studies.
Read More
-
The Boom of News Feeds Ads in a Mobile Marketing Era
0 CommentsThe mobile Internet era has brought a totally new marketing environment, which makes it increasingly difficult for advertisers to acquire a high ROI.
Read More
-
7 Steps for a Successful Content Marketing
0 CommentsBy providing valuable and relevant content to address users’ concerns, you can activate a viral marketing and gradually foster the audience’s trust and loyalty towards brands.
Read More
-
New Media Trend and Marketing Value in China in the Next Decade
0 CommentsIn the next decade, China’s consumer structure will be undergoing great changes, featuring 500 million consumers from the 80s, 90s or even 00s generations. Therefore, enterprises that spot the features of these consumer groups will have an opportunity to make a difference in the future’s competitive market.
Read More
-
Understanding Consumer Psychology Helps to Dominate the Market
0 CommentsNowadays, business owners often make a mistake: they target consumers according to subjective thinking instead of knowing their customers based on market researches. From the perspective of consumer psychology, consuming behaviors are actually determined by consumption value, self-experience, lifestyle, social culture and other relevant factors.
Read More
-
Understand Content-driven Business
0 CommentsWhat is content? The following is the answer given by website owners 10 years ago, “Content combined with external links is at the heart of marketing”. If we follow this pivotal concept, SEO’s results would be maximized and the content we are referring to includes websites’ content, which mostly consists of words and texts.
Read More
-
Mobile Marketing Announces the Era of Mobile Site
0 CommentsFollowing the advent of mobile sites, traditional enterprises, which recently became aware of the importance of Internet traffic, have spot new opportunities. This article is released to give some insights on the benefits mobile sites bring us.
Read More
-
Social Media Is Transforming Festival Retail
0 CommentsIn the retail market, the evolution of social platforms is closely related to mobile phone trends and E-business. Data from Custora shows mobile traffic of E-business websites reached 37%, with an increase of 3% over the past 4 years.
Read More
