Introduction of Marketing Strategies in China
English
The China market is improving rapidly, and hence you need to continually develop your
China marketing strategies based on China's media landscape, basic marketing rules,
and popular marketing tools.
Summary
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2016 China Media Overview - Social Media
English
In recent years, the rapidly changing media landscape in China has shown that the revenue and market share of digital media have been expanding. Among all digital media, social media is still the most active and potential one with significant penetration; among social media platforms in China, WeChat and Sina Weibo have drawn the most attention.