-
Mutual Dialogue in Customer Communication: The Key for Today’s Marketing
0 CommentsIn an ever more complex business environment, the relationship between customers and services/products’ providers leads marketing from linear approach of one-way communication to a value exchange model in which there is a two-way mutual dialogue and benefit-sharing between provider and consumer.
Read More
-
10 Tips for Creating Great Online Marketing Proposals
0 CommentsWhen you make resolution on doing online marketing, one of the most important thing is to create operational online marketing proposals. Here are 10 tips which may render great help to you.
Read More
-
Know More About Your Customers: China Social Media can do Great Help
0 CommentsTo success in China digital marketing, you need a consolidated view of customer preferences and expectations across all channels – Web, social media, mobile, direct mail, point of sale, etc
Read More
-
Destination Marketing Organization Overseas Adopting Social Media Channels in China
0 CommentsOversea destination marketing organizations often use three types of social media in China for destination marketing: Micro-blog (e.g., Sina Weibo and Tencent Weibo), SNS (e.g.,Renren and Douban), and mobile social applications (e.g., WeChat).
Read More
-
How to Conduct Effective Social Media Marketing Plan?
0 CommentsWhen comes to do a cross border marketing, brands or corporates should first gain knowledge on target markets, including target market overview; such as consumers, competitors, target markets’ all media landscape; such as traditional media marketing and online marketing; as well as selecting a qualified local marketing company, for example, when a brand expect to enlarge their market share in China, they might need to get help from a Chinese marketing company.
Read More
-
Baidu SEO/SEM, Another Vital Method for Digital Marketing
0 CommentsAll company’s need is to be recognized in order to succeed, and the best way to do this is through search engine optimization. However, when looking to heighten corporate SEO in China, there are a few things need to be noticed. Although Google is a large percentage of the world’s favored search engine, this is not the case in China. Quite separately, only about 16% of Chinese internet users search the web via Google. Instead, the Chinese prefer to use the search engine Baidu.
Read More
-
Digital Marketing, A Key to Cross-Border Business
0 CommentsNowadays, increasingly more brands are looking for the opportunities to globally promote their products and services as well as to better establish their business reputation and corporate images.
Read More
-
Respiratory Rule for Content 1.0 Ver Telling you How to Do a Successful Social Ad (2)
0 CommentsIn the past, business owners usually had to pay ads according to the broadcasting time and the ad size; therefore, the creative space was quite limited and the ad was all about the product itself except for the interesting introduction. We can say that most of the creative ideas were inspired by real life, which can barely meet the ad demand.
Read More
-
Respiratory Rule for Content 1.0 Ver Telling you How to Do a Successful Social Ad (1)
0 CommentsIn the past, business owners usually had to pay ads according to the broadcasting time and the ad size; therefore, the creative space was quite limited and the ad was all about the product itself except for the interesting introduction. We can say that most of the creative ideas were inspired by real life, which can barely meet the ad demand.
Read More
