Mutual Dialogue in Customer Communication: The Key for Today’s Marketing

With the rapid growth of China economy and expansion of China market, more and more Chinese local companies are seeking their ways to expand their business to overseas market. These companies need professional cross-border marketing service providers to customize cross-border marketing packages for them to build their brand in the overseas market. The competition among Chinese marketing companies and International marketing companies are becoming more and more fierce. Both small and medium sized marketing companies and the big marketing icons are making their tailored marketing plans to their advertisers.

Digital marketing (or online marketing) is no doubt the most important part that each marking plan cannot skip over. The world we live in today has become increasingly digital focused and is developing at a significantly fast rate. It is common now to have automatic access to digital devises and the internet due to the digital capabilities available which have completely changed the way in which society communicates and interacts. The way in which digital marketing has developed has dramatically changed the way brands and businesses can utilize technology and digital marketing to add value to their marketing efforts. The need to market a brand over the wide variety of technology devices available has become a challenge for brands however allows for more means to reach and influence customers and their engagement with a brand. China digital marketing, or namely China online marketing market has been growing exponentially over the past decade. In an ever more complex retail environment, customer engagement is essential but also challenging. Retailers must shift from a linear marketing approach of one-way communication to a value exchange model in which there is a two-way mutual dialogue and benefit-sharing between provider and consumer. Exchanges are more non-linear, free flowing and both one-to-many or one-on-one. The spread of information and awareness can occur across numerous channels such as the blogosphere, YouTube, Facebook, Instagram, Snapchat, Pinterest, and a wide variety of other platforms. Online communities and social networks allow individuals to easily become creators of their own content and publicly publish their opinions, experiences, thoughts and feelings about many topics and products, hyper-accelerating the diffusion of information.