Digital Marketing: Not A Trendy Stuff, But A Must

With the rapid growth of the China market, more and more overseas companies is seeking all the ways to start their new business in China. The cross-border marketing industry is growing rapidly in recent years. More and more local Chinese marketing companies start to provide cross-border marketing services to share the big cake of the rapid growing market. Most of the marketing agencies provide customized marketing plans for their overseas customers.

Among all the marketing strategies, online marketing (or digital marketing) is nowadays the most important and most popular marketing methodology that exceeds all the other traditional marketing channels. China online marketing market is growing exponentially over the past 5 years, and continues to be a high-growth industry. Online marketing synergistically combines the Internet's creative and technical tools, including design, development, sales and advertising. The broad online marketing spectrum varies according to business requirements. Effective online marketing programs leverage consumer data and customer relationship management (CRM) systems. Since digital devices and platforms are increasingly being incorporated into our daily life, China digital marketing campaigns are becoming more prevalent. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.