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5 Cost-Effective Ways to Increase Your Brand's Visibility
0 CommentsEvery day, the average adult consumes almost 10 hours of media and views about 360 media ads, according to research conducted by Media Dynamics. With so many media messages, your business may need to take extra steps beyond posting new content to be seen and heard above all the noise. Gain brand exposure without breaking the bank through the following: Google AdWords, Social Media Ads, Website Listings, Partnerships, Industry Awards.
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5 Internet Marketing Mistakes That 90 Percent of Marketers Make
0 CommentsNew to online marketing? Don't make these mistakes. A lot of marketers are consistently making some serious mistakes. These mistakes cost money, traffic opportunity, and growth. Unfortunately, marketers make these mistakes because they fail to truly understand how to leverage their skills and improve their approach. If you're like most marketers, you've committed one or more of these mistakes. Let's identify them and find out how to fix them.
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The Old Way of Communication is out of Date
0 CommentsSubversion and reconstruction, integration and innovation, characterize the internet world and also the ever-changing era. In light of this, brand communication must strongly adapt itself to the internet rules. By doing so, it can survive and develop under the new reality and new pattern.
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Nine Keywords for the PR Industry in 2016
0 CommentsThis article includes nine of representative keywords, and the changes that these trends will have on PR marketing professionals. These keywords are: relevance, socialized 2B, secularized 2C, clear positioning, cross-border, media 'BAT', international, entrepreneurial spirit, rational insight and emotive expression.
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Experience of Product Marketing Plan
0 CommentsA strategy of clear thoughts is directly linked to specific tactics, and those tactics directly bring fate upon our actions. The meaning behind the term ‘marketing’ lies on the added value it brings to enterprises and brands through the use of innovative thinking. However, if its philosophy and strategies remain unchanged, the potential value it could offer will definitely be undermined.
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Valuable Insights on How To Succeed in Marketing
0 CommentsWhat kind of understanding do we exactly need to guarantee successful marketing outcomes? Insights are defined as viewpoints obtained through digging in customers potential requirements, which are similar, but not same, as market research. Knowing your customers doesn’t mean that you can persuade them to purchase your products. This article attempts to offer some guidance to marketers and related professionals by suggesting four insights from classical cases studies.
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The Boom of News Feeds Ads in a Mobile Marketing Era
0 CommentsThe mobile Internet era has brought a totally new marketing environment, which makes it increasingly difficult for advertisers to acquire a high ROI.
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7 Steps for a Successful Content Marketing
0 CommentsBy providing valuable and relevant content to address users’ concerns, you can activate a viral marketing and gradually foster the audience’s trust and loyalty towards brands.
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New Media Trend and Marketing Value in China in the Next Decade
0 CommentsIn the next decade, China’s consumer structure will be undergoing great changes, featuring 500 million consumers from the 80s, 90s or even 00s generations. Therefore, enterprises that spot the features of these consumer groups will have an opportunity to make a difference in the future’s competitive market.
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Understanding Consumer Psychology Helps to Dominate the Market
0 CommentsNowadays, business owners often make a mistake: they target consumers according to subjective thinking instead of knowing their customers based on market researches. From the perspective of consumer psychology, consuming behaviors are actually determined by consumption value, self-experience, lifestyle, social culture and other relevant factors.
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Understand Content-driven Business
0 CommentsWhat is content? The following is the answer given by website owners 10 years ago, “Content combined with external links is at the heart of marketing”. If we follow this pivotal concept, SEO’s results would be maximized and the content we are referring to includes websites’ content, which mostly consists of words and texts.
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Mobile Marketing Announces the Era of Mobile Site
0 CommentsFollowing the advent of mobile sites, traditional enterprises, which recently became aware of the importance of Internet traffic, have spot new opportunities. This article is released to give some insights on the benefits mobile sites bring us.
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Social Media Is Transforming Festival Retail
0 CommentsIn the retail market, the evolution of social platforms is closely related to mobile phone trends and E-business. Data from Custora shows mobile traffic of E-business websites reached 37%, with an increase of 3% over the past 4 years.
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Content Marketing: How to Tell an Unforgettable Story
0 CommentsA master said: the essence of content marketing is to create bluffer. The content you generate, no matter whether it’s high quality or not, should be transmitted and shared by all means. When someone finishes reading your story and with skepticism shows no interest to take a second look at it, do you feel frustrated?
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Tips About Tencent Social Ad
0 CommentsOn October 23, 2015, Tencent「Internet+Marketing」forum was held in Chongqing, with attendees from Tencent senior management, including Tang Daosheng(EVP), Lin Jinghua(Vice President), Luo Zheng( Ad GM). The forum focused on the discussion about digital marketing trends, pain points as well as solutions. The general agreement converged on the fact that social ad will lead trends in digital marketing in the coming years.
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How Can We Succeed in Marketing Without Sufficient Funds and Resources
0 CommentsNowadays, the costs of a marketing strategy do not necessarily guarantee its successful outcome. Therefore, economic investments on a determined campaign do not promise an effective boost in sales or customers’ satisfaction. Branding through enormous capital resources is no longer a transmission strategy that fits the current Internet era, neither can its practical results be tested.
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Tencent Social Ad Announces New Trends in Ads’ Production
0 CommentsTencent Global Partners has always enjoyed a strong reputation as been one of the leading agencies in digital marketing; its last announcement did nothing but confirm such statement. 3 DMP functions will be added to Tencent Social Ad, so as not only to enhance the efficiency of marketing but also to make the company one to look up to in the coming years.
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What Other Platforms Can Marketers Rely on if WeChat Loses Its Dominance?
0 CommentsGiven the fact that WeChat’s PV is gradually declining, concerns rise regarding people’s willingness to rely on this platform as the only main source of information. As a consequence, experts do not exclude the possibility that WeChat may, in fact, disappear from the public eyes. If this would happen, it comes naturally to question ourselves on the social alternatives marketers could use in order to promote their brands.
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How to Position Community E-commerce
0 CommentsBefore starting our analysis, we should remind ourselves that Community E-Commerce does not represent a new operating mode. On the contrary, it embodies an extension programme, which combines the features of traditional e-commerce and mobile commerce. It is a representation of community economy, marking the rise of a new commercial ideology.
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Analysis of New Media Behaviors by the Old
0 CommentsA survey indicates that senior citizens in China have a strong preference for the use of new media. Statistics collected from Jinan and Jinhua in 2005, showed that 70 out of 121of elderly people, who had no previous knowledge of basic computer skills, would like to learn about surfing the net, constituting the 78% of the interviewed.
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