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The Rise of Live-streaming in China
0 CommentsLive-streaming is gaining more popularity in China, especially in small or remote cities.
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Trend of OOH Advertising in China
0 CommentsThe reach rate of OOH ads was the highest among all kinds of ads in China, approaching and attracting Chinese audience every day.
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How Social Media Has Impacted Travel Industry
0 CommentsIn many ways, social media has changed the travel industry.
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Effective Tools for Media Buying
0 CommentsThere are a number of effective tools at disposal to facilitate media buying.
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Things We Need to Know About Programmatic Advertising in 2017
0 CommentsProgrammatic ad buying is estimated to grow faster than any other means of digital ads buying in 2017.
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Main Media Buying Models
0 CommentsWhen you want to gain revenue from advertising, you should master some main models in media buying, including CPM, CPC, CPL, and CPA.
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Social Media Marketing in China
0 CommentsSocial media is broadly used in China that any global marketer should have some knowledge about social media in China.
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Advantages and Process of Media Buying in China
0 CommentsMedia buying is vital for companies in China as it is one of the key parts in the whole advertising process in China market.
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The Status and Trend of China's Programmatic Media Buying
0 CommentsThe development of programmatic media buying in China has become very visible over the last few years. Programmatic buying promises Chinese advertisers dramatic improvements in terms of efficiency and targeting audience.
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Enhance SEO Ranking by Social Media Campaigns
0 CommentsWe always regard SEO and social media marketing as two separate powerful digital marketing strategies. However, we should recognize the significance of social media campaigns on enhancing SEO ranking in China.
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