• 25May

    Current Situation and Trends of China’s TV Media Market 2017

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    Though China’s TV consumption and ad spending have decreased, TV is still the most important media for Chinese advertisers.

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  • 11May

    Trend of OOH Advertising in China

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    The reach rate of OOH ads was the highest among all kinds of ads in China, approaching and attracting Chinese audience every day.

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  • 02Mar

    Definition and Major Types of Media Buying

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    In advertising management, media buying mainly refers to the procurement of media inventory.

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