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PR Director of JD.com : How to Overturn E-marketing
0 CommentsE-marketing is embracing a new era. Under this new background, we can’t stay in the front if we still follow the traditional marketing way, let alone hit the users. How should we deal with it? I think there are seven key words are extremely pivotal.
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Some Opinions about UGC Products
0 CommentsThe core of UGC products is content, after much accumulation, letting high-quality platform find the user and letting user find the interesting content, which is the important way of guarantee users’ stickiness. UGC products are not too complicated, but it is hard to master the products’ core capability.
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Five Truths and Misconceptions about Social Media in China
0 CommentsIf you ever played a game of Chinese Whispers then you’ll know a message inevitably gets distorted as it travels.
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Mistakes You Must Avoid When Marketing Through Social Media in China
0 CommentsA fatal mistake easily made by marketers is 80% propagation and 20% planning. It does not mean the allocation of time, but the level of paying attention to. So far, more time is spent on creativity, but planning is still need to be focused on.
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What is the Most Important in Social Networking Services
0 Comments“Three Low Group” means the people whose education, age and income are low. Although this situation is vulgar, according to the current situation, it is necessary to analyze the “three low” if Weibo wants to realize breaking through.
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Target Marketing on New WeChat Ads Platform
0 CommentsTo the advertisers for the medium and small size enterprises, the WeChat open some oriental functions. As far as I known, there are only some basic orientations like city, sex, age, phone system and so on. With the further operation, its functions must be more abundant. People familiar with the function, oriental accurate choice almost decides the cost of the advertisement. How much will waste and how much will earn back is quite clear to them.
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The New Tendencies of Social Marketing
0 CommentsThe marketing strategy has changed with the popularization of mobile internet. There are three new tendencies of social marketing that you must have to know.
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How to Make Viral Marketing
0 CommentsYou do not know which event can be used as great marketing. But you need to do every day. The article only costs half an hour and the suitable released time makes it a great success. Your effort will finally pay you back.
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This is an Era of “Internet Plus” Marketing
0 CommentsNo matter which era we are stay in, the core service and the value of products should be invariable. The changing things are the mode, methods and the tools. It is an upgrade and a revolution.
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Review Small and Medium Size Enterprises’ Social Brand Marketing
0 CommentsIn the social media era of brand marketing, we must put forward our solutions according to the brand strategies and adopt the social methods resort to the brand’s needs. Furthermore, socialized marketing is not only the social media marketing but the new media marketing integrated with the traditional media and other kinds of marketing.
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How to Use Data to Stimulate Tighter Relationship with Your Client
0 CommentsThe rapid development of the digital age makes marketers face greater difficulties when they try to establish contact with consumers. As a marketer, our one goal is to build brand and establish more closely relationship, so we must do our utmost to understand our customers to create valuable and sustainable development of win-win relation.
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You Need Scene Analysis Besides Operation and Marketing
0 CommentsAll successful brand marketing starts from unique products, but what kind of extreme products can truly meet the users’ potential demand.
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The Opening of the China Mobile Community Summit Symbolizes the Ecological Strategy Established by Tencent
0 CommentsThe Opening of the China Mobile Community Summit on 6th August Symbolizes the Ecological Strategy Established by Tencent. Then how marketers do marketing with the coming of QQ public account? Please follow us.
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Review the Social Marketing
0 CommentsSocial marketing aims to conduct marketing campaigns to make profits through our familiar SNS like WeChat and Weibo. But we should start from the socialization to review the social marketing you recognize.
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What Marketers Know Now That They Wish They Knew Then
0 CommentsJen Gray, vice president of marketing and creative services, HelloWorld, told CMO.com:Always surround yourself with good people–don't compromise on this. Your co-workers and being a part of an organization with integrity is as important as the work itself.
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Why Your Content Plan Must Include Interactive Content
0 CommentsFrom Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive content—content that encourages prospects to engage and respond—into the modern marketing mix.
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4 Tips for Entering Brand New Markets
0 CommentsChoosing which markets to expand into, and when to do so, is a crucial decision for startups. Done right, new market expansion can expose new revenue streams, catalyze user acquisition and drive a startup forward towards profitability. Done wrong, startups can end up sinking huge amounts of human and financial capital into dead-end initiatives that have the potential of leading directly to business failure.
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Is Occasion Marketing Really That Important in Brand Promotion?
0 CommentsNowadays we are living in an era of chasing hot spots. Brands always promote their products with occasion marketing strategy and People are enthusiastically enjoying it as well. However, I was wondering: Is occasion marketing really so important when it comes to brand marketing?
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How Does Fans Economy Change Products?
0 CommentsMany people such as superstars, personages and political figures have a lot of loyalty fans. Now the author prefers to take communities and fans as a social capital produced by internet, which includes brand values but has more value than brand itself, and, obviously, it will change the cost structure of products.
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Visa published Chinese cross-border consumption index annual report (2015)
0 CommentsRecently, the Economic Information Daily of Xinhua news agency (Xinhua EID) and Visa company jointly issued the "Chinese cross-border consumption index annual report (2015)" (hereinafter referred to as the "report").
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