Mobile Marketing Announces the Era of Mobile Site

Following the advent of mobile sites, traditional enterprises, which recently became aware of the importance of Internet traffic, have spotted new opportunities. This article is released to give some insights on the benefits mobile sites bring us.

I.Mobile sites can deliver superior experience for mobile phone users.
Nowadays, smartphones market coverage came to replace that of computers. As mobile phone users, we all have experienced visiting websites, and would reckon inconvenient if a website is presented in its original size through a relatively small cellphone display. Website owners lacking an adaption of their site for mobiles are likely to lose a chance to advertise their business and customers may lose interest in their products, considering the inability to make the retail experience suitable to their needs. 

II.Content issued on the mobile site can be restructured and further included in mobile Apps for users to download.

Many mobile phone users have WeChat, QQ and Microblog Apps on their cellphones. These apps can be downloaded on the desktop and installed in the system. By simply clicking on the icon, you will be able to view the page, which will save you the effort to type the website name or enter the URL in the search box. Likewise, it’s better for business owners to design an APP based on their existing website, so as to provide accountable content for readers.

III.Users can be redirected to mobile sites if they search the company’s official website.
Many official websites have been established for years, so the key words are optimized well enough. From a technical level, mobile sites and PC sites are totally different, but we can  automatically skip the PC website when users are searching via cellphone. 
Benefiting from this function, PC sites and mobiles sites can target groups equipped with different devices and provide accessible portals for both PC and mobile users. 

IV.Enterprises should seize the opportunity to attract Internet traffic by establishing mobile sites.
SEO, as the most common approach to optimize website key words, need to be further developed for enhancing brand’s exposure on mobile sites in spite of SEO’s perfect application on PC sites. Presently， many enterprises are restricted to their sole official websites; however, in order to stay ahead of the competition, establishing a mobile site is a fundamental step to enter into the mobile market. Indeed, your competitors won’t waste time and take the chance to obtain large amount of mobile traffic.