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Analysis of New Media Behaviors by the Old
0 CommentsA survey indicates that senior citizens in China have a strong preference for the use of new media. Statistics collected from Jinan and Jinhua in 2005, showed that 70 out of 121of elderly people, who had no previous knowledge of basic computer skills, would like to learn about surfing the net, constituting the 78% of the interviewed.
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Recognition of Traditional Broadcasting in New Media Environment
0 CommentsIn pace with the fast-change new media, broadcasting, as one of the traditional media, has an urgent need to understand the ever-changing media market, reconsider its self-judgment, and define their own market position or direction.
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7 Questions New Media Marketers Should Know
0 CommentsThis is surely a fantatic era for internet users, especially because anything seems to be attainable. However, despite all the excitement, marketers and professional internet users should reflect on the most valuable tools for their media and marketing strategies. New media campaigns need to be approached by a specific rationale which contains a precise objective. Here are the seven questions that can help you clarify your doubts.
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Opportunities and Challenges of Traditional Print Media in the Era of Internet
0 CommentsFacing the impact of new media, traditional print media should resort to internet to elevate the transformation and upgrading, the profound integration with new media, the application of new technologies and finally find the new mode suit for itself.
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Aging-people Meet New Media, What Would Happen?
0 CommentsIn recent years, More and More aging-people learned to connect kids through WeChat, showing their travel photos in friends circle, even ordering taxi on APP. They have greatly interests in social connect, reading or shopping.
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New-Media: the Media Which Talks with the New Generation
0 CommentsDifferent people have different view about the definition of new media, the general answer for new media are new platforms or channels. But the traditional media practitioners have superficial recognition of new media, which caused little effect for them to dealing with the impact for traditional media from new media.
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Ten Trends You Must Know about China New Media Marketing
0 CommentsInstitute of journalism and communication (Chinese Academy of Social Sciences) and China social sciences academic press jointly issued the blue book " Annual Report on Development of New Media in China 2015". The blue book pointed out ten trends on the development of China new media.
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