Experience of Product Marketing Plan

A strategy of clear thoughts is directly linked to specific tactics, and those tactics directly bring fate upon our actions. The meaning behind the term ‘marketing’ lies on the added value it brings to enterprises and brands through the use of innovative thinking. However, if its philosophy and strategies remain unchanged, the potential value it could offer will definitely be undermined. Today, through a case study, related to the selling of cups, I'd like to go deeply into product marketing tactics and thinking.

This study has fully proved that planning is of great significance for innovation and product value, while being pivotal to explore new ways and new solutions outside our schemes.

In addition, the following innovative ways of thinking can be applied to any product marketing.

1. Selling use value.

2. Selling cultural value.

3. Selling brand value.

4. Selling portfolio value.

5. Selling extension value.

6. Selling value of market segments.

7. Selling packaging value.

8. Selling commemoration value.

Importance of product marketing tactics:

Enterprises will take on a series of specific marketing tactics related to a detailed product once that product’s marketing strategies are determined and well implemented. These include: trademarks, brands, packaging, product positioning, product portfolio, product life cycles and other aspects of specific implementation tactics. Product tactics of an enterprise is an important part of marketing portfolio tactics.

1. To solve the contradiction between production and consumption, meet the dual needs of living consumption and productive consumption.

2. Acknowledge product value and how to achieve added value. Marketing can make use of numerous ways to sell products and satisfy customer's needs.

3. Effectively avoid wasting social and business resources. Marketing is based on customers’ demands. Therefore, products can foster customer's desire to buy, which can greatly reduce the waste of both social resources and business.

4. Products are based on customer's needs, since they are created to improve living standards. Meanwhile, products are also meant to increase overall society’s living standards.

How to make product marketing plans?

1. Analyze the market and product itself to find the position, opportunity and potential competitors of your products in the market. Make a research for further marketing products.

2. Broaden the knowledge gained into several branches such as, marketing position, targeting, channels arrangements, etc.

3. Define the value of products around those specific features.

4. Target specific groups and customer’s desires in society and build the promotion strategy around their interests

5. Following to the above indications, design a detailed marketing plan.

Successful product marketing plan needs to be 180 degree wide and cover a whole full range of aspects, keeping an eye on new trends and following an open-mind approach. This will give your marketing strategy, and to your brand, to a whole new different level. Therefore, the only way is to break up with a static and one way kind of thinking and start considering other options, which will make your product more attractive.