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浅谈如何打造个性化营销
0 Comments本文以全球进入互联网时代为背景，围绕个性化营销，从两个方面探讨了如何实现这一营销策略，首先是建立有针对性的受众群体，其次是要充分利用通过各种渠道获得的数据进行归类与分析，从而打造高效的、定制化的营销内容。
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QQ Media Platform: Tencent Alone Can Have a Good Command of Two Complementary Platforms
0 CommentsTencent is scheduled to launch the limited beta test of QQ Media Platform (mp.qq.com) from 2 PM to 6PM on September 16th.
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Microblog E-commerce VS WeChat E-commerce
0 CommentsIn pace with the rising of E-commerce, this article is aimed at comparing the marketing effects of the two commonly used social platforms: Microblog and WeChat, so as to give further guidance to select the most appropriate and valuable online channels that benefit both the marketers and the suppliers.
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Facebook正变成网上商城
0 CommentsFacebook目前有超过4500万个页面。经过这个变化，页面所有者将能利用两个新的部分进行商业活动。Facebook从7月份测试，允许零售商从他们的页面展示销售他们的产品。同样，服务部分，旨在提供专业服务，让企业强调产品。
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Marketing in a Personalized Way
0 CommentsPersonalized business plays a more important role in a world that is bursting with innovative information and interactive networking. Under this circumstance, it is urgently required to perform a research on the personalized groups who are highly acceptable to the new things that are springing up in China, in a bid to facilitate the marketers to maximize the effect of marketing.
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如何在Twitter平台上充分展示视频内容
0 CommentsFacebook视频内容在2015年的表现优于其它形式的内容，其次是流媒体。而此现象对于Twitter也是一样。早在六月份网络视频播放就进入了高峰期，调查显示，多达82%的Twitter用户会在网上观看视频，而这些用户中的90%会选择在移动设备上观看。
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Forms and Features of Multimedia Advertising in Internet Marketing
0 CommentsFor business organizations, there is no doubt that Internet Marketing means more than a promotional channel, it is a shortcut towards successful branding and profitable operation. Therefore, for the purpose of entering the market in a steady and solid manner, a good understanding of forms and features of multimedia advertising is definitely a must for the marketers, so as to facilitate them to approach the target audience efficiently.
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五大理由告诉你社交大咖对于旅游营销的重要性
0 Comments社交媒体革新了每个从事营销的产业，当然旅游业也毫不意外。从探究旅游目的地到探究预订行程，分享行程，在互联网时代，社交大咖活动起到了至关重要的作用。73%的人需要从Facebook, Instagram和Twitter上参考旅行建议及旅行感悟。而超过一半的用户说Twitter在选择旅行品牌这个方面帮助到了他们。
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The Truth You Have to Know about Marketing in Micro Era
0 CommentsAbstract: Internet seems more open from blogger era to new media era, while people’s voice right more concentrated.
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Which Direction Shall Marketers Target at for Enhancing Mobile and Internet Advertising?
0 CommentsMobile advertisement is no longer something new, but the trend of this field in the coming years is still there to be explored and discovered. On the basis of the current situation about mobile advertising industry, four directions in regard to the potential promotional platforms are highlighted with detailed analysis by the author, in an effort to direct the marketers to be an insightful decision-maker.
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A Guidance May Help Your Enterprise Do WeChat Marketing and Operation in China
0 CommentsThere are several enterprises own their WeChat public accounts, with confusion together. Then how to do WeChat marketing exactly? May you’ll find answers as below.
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The New Edition of China Advertisements Law: Things You Must Know When Doing Marketing in China
0 CommentsThe New Edition of China Advertisements Law, which was seen as the most severe ads law in the history, issued in September 1st. Except making some rules of the product and service progress more precise, it also referred to the word ”spokesman” many times. As a big event in the ads circle, adman must make a research on those new laws.
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Four Laws Help You Take a Mass of Users and Traffic from WeChat
0 CommentsWhy some Apps tipped the social internet directly after entering the markets? What is the red dividend will provide from social internet? And how do we take a mass of traffic and users away from WeChat? There are four laws to answer these questions in a new book called Social Dividend2.0: Tipping immediately.
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How does Enterprise do Video Marketing?
0 CommentsThe September 3rd's Anti- Japanese War military parade, on the one hand, shows China's strong national strength, but at the same time we found that in the live broadcast of some major event like this, the TV media is still the mainstream. While the Internet video which has developed for ten years, always in a subordinate position.
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How to Embrace Mobile Marketing
0 CommentsMobile internet is the most popular field currently. No other products can like smart phones penetrate into various of markets in such amazing speed. It is a great chance for marketer to contact their customers anytime with this new device.
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China Distributor Agreements: A Relatively Easy Way to Sell Your Products into China
0 CommentsFor most American SMEs, getting their products into China and then marketing, selling and delivering them is a difficult and massive task. Using an experienced Chinese distributor or distributors is oftentimes the best way for these companies to accomplish these things.
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Offline Mobile Payment Investigation: Discount is More Attractive than Allowance
0 CommentsThe majority of users have used the e-payment, and the male users’ rate in big city is higher. The main reason of people using e-payment are the convenience and the discounts. But in the offline environment, the security of e-payment is the most worrying question. With the popularity of smart phones and O2O, more and more consumption scenarios are exploited and displayed, so the importance of offline consumption is more and more obvious in e-payment.
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What's the Next Step of WeChat after Reaching 600 Million Users
0 CommentsTencent second quarter earnings in 2015 showed that the monthly active users are over 600million. The simple growth number cannot meet the Tencent expectation of capital markets. But the $80billion valuation may not overestimate WeChat’s possibility in future.
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Four Important Things for Online Radios Have to Do to Attract Users
0 CommentsWith the popularization of mobile internet, the traditional media markets are on the decline, TV, print media even broadcasting are included. But the prosperity of automobile industry brings the second chance for broadcasting’s development.
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Four Tips to Engage Chinese Social Media Users
0 CommentsDoes your company relish the idea of tackling overseas markets? China has more than 618 million internet-connected citizens. China’s market is hungry for new exciting products that speak to China’s cultural sensibilities. But how can your company or organization reach Asia with effective social media marketing?
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