Offline Mobile Payment Investigation: Discount is More Attractive than Allowance

The majority of users have used the e-payment, and the male users’ rate in big city is higher. The main reason of people using e-payment are the convenience and the discounts. But in the offline environment, the security of e-payment is the most worrying question. With the popularity of smart phones and O2O, more and more consumption scenarios are exploited and displayed, so the importance of offline consumption is more and more obvious in e-payment.