2017 CHINA MEDIA OVERVIEW – MOBILE INTERNET
As of December 2017, the number of China's mobile Internet users reached 753 million, an increase of 57.34 million over the end of 2016. The proportion of netizens using mobile phones continues to climb to 97.5%.
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2016 China Market Overview – Mobile Internet
The recent years see the continuous and rapid growing of Chinese mobile internet users, while the market value has exceeded 2.3 trillion Yuan. The market value of traffic fee no longer dominated the mobile Internet market and had been replaced along with the rise of mobile life and mobile marketing. Moreover, communication, entertainment and life tools were the most frequently used APP categories.
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2016 China Market Overview - People
As of the end of 2015, the proportion of 80s in the first-tier cities was much higher than that of 90s and 95s who tended to stayed in the second-tier or third-tier cities. Mobile internet had spread more to the post-90s generation than other generations, wherein more than 90% of the post-90s generation go shopping via mobile phones.
2016 China Market Overview - People
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Optimize APP Marketing in the Era of Mobile Internet
0 CommentsWith the era of mobile Internet arriving unannounced, APP marketing highlights as a new way to increase the output of brand’s content and decrease the time and efforts spent.
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Which Direction Shall Marketers Target at for Enhancing Mobile and Internet Advertising?
0 CommentsMobile advertisement is no longer something new, but the trend of this field in the coming years is still there to be explored and discovered. On the basis of the current situation about mobile advertising industry, four directions in regard to the potential promotional platforms are highlighted with detailed analysis by the author, in an effort to direct the marketers to be an insightful decision-maker.
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