How does Enterprise do Video Marketing?

Recently, youku tudou group chairman and CEO Gu Yongqiang said in an interview by the twenty-first Century economic report “the pure media era of the Internet video has ended, as a platform, the Internet video sites need to find a survival model without medialiation.” In this regard, youku tudou will invest 10 billion yuan to support the internet content in the next three years, at the same time, make an attempt to multi- angle video production, and recently launched the VR content of production, opened a panoramic video.

Youku tudou made such a determination, its purpose is to make the Internet video truly independent and grow into a media that has real impact. Now more and more enterprise gradually focuses on the Internet, but how to effectively promote the video and catch users?

The traditional enterprise video is produced mainly from two aspects, one is to show the enterprise image, which is always reported in a documentary way and with the development of the internet, some are put on big video websites; the other is a business marketing promotion video, mainly used for advertising, that is what we often called the "advertising", because the TV ad price is so expensive especially in golden period, the seconds-long ads will also cost a lot.

Companies, if want to make god effect on video marketing, first of all,  pay attention to team operation. Because only by collecting the whole team’s efforts, can you achieve the maximum promotion effect. 

Secondly, video content must be rich, in the digital are, you can shoot a video even with a mobile phone, so for businesses they have enough video content to put on the network. And then for each video, use SEO optimization to describe keywords. Enterprise video content could include corporate videos, business services, product promotion, product operation, and even the company's annual performance, corporate public welfare activities, corporate collective activities, etc. Those content are enough to put on the network, and the amount is an advantage to get more attention.

You can divide the video production quality into two levels, one is high level quality like the image of the enterprise propaganda, product promotion, etc., these contents must be done by professional person. But for some content like the debris of the incident, the original ecology of the scene, you can control the production time. 

Finally, channels for video launch must be enormous. Internet has been developing in the direction of social media, similar to the WeChat friends circle, there are a number of Internet users have their fixed place. If the video only put on a single video site, some users could not see. So, we have to choose some high-quality video to put on, in addition to some video sites, social networking sites, forums, blog, QQ space, WeChat friends circle, etc.

Video marketing and website of the company, is still in the exploratory stage, this is video marketing disadvantages as well as advantages, in the  entertainment of the Internet, the enterprise can specially shot some similar embarrassments Wikipedia, laugh network some of the scripts, the need for ladies "," cock wire men "a lot of the plot are drawn to network scripts, but they are shooting star, enterprises to consider costs, can be made in the opposite way, is with a grass-roots interpretation of the classic piece, and then put into the corporate image, of course, the operational risk larger, and may not be suitable for all the enterprises. In short, the company wants to get the user through video promotion in the Internet, you have to follow the way of the Internet marketing, through the "multi" approach to get attention, so as to achieve the purpose of marketing.