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How Could P&G Spend 8.2 Billion A Year on Advertising? What Does It Mean? (3)
0 CommentsEven though Procter & Gamble (P&G) cut $700 million off their budget, they still remain the largest advertisers in the world, spending $8.2 billion in the fiscal year of 2015. When the traditional communication and selling systems were weakened simultaneously, how could P&G spend money to find their new young consumers?
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How Could P&G Spend 8.2 Billion A Year on Advertising? What Does It Mean? (2)
0 CommentsOn Nov.11, P & G invited super star Wang Kai(actor of Langyabang) and Zhang Yixing(member of Kpop group EXO) to promote two new products from OLAY and motivate consumers to follow OLAY online. All this through a series of activities, such as getting autographs from stars and taking photos with them or winning concerts’s tickets…fans who wish to have access to this would have to follow OLAY Flagship Store on social media first.
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How Could P&G Spend 8.2 Billion A Year on Advertising? What Does It Mean? (1)
0 CommentsEven though Procter & Gamble (P&G) cut $700 million off its budget, it still remains the largest advertiser in the world, spending$8.2 billion in the fiscal year of 2015. When the traditional communication and selling systems were simultaneously weakened, how could P&G spend money to find their new young consumers?
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Face to Face Marketing: Mastering Meetings, Trade Shows and Events
0 CommentsNew marketing strategies come and go and of course we have also seen social media arrive on the scene too, but the tried and tested of face to face marketing is still as relevant as it has ever been.
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8 Cool Ways Mobile Will Get Hotter in 2016
0 CommentsMobile has been the star of the year 2015 and will continue to shine through 2016.
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How would you start marketing in 2016? (4)
0 CommentsNowadays, enterprises of all fields scramble for leading digital marketing, which is a new marketing mode that integrates sales, CRM and data.
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How would you start marketing in 2016? (3)
0 CommentsIn 2016 content marketing is still protagonist in the media field. We should not only focus on content centric and on the opening up of the whole industry chain, but also carefully select the type and channels of content. Meanwhile, in order to make sure the effectively of content marketing on the brand, the sales strategy should be separated, so that content marketing could focus exclusively on building the brand’s image.
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How would you start marketing in 2016? (2)
0 CommentsBy reviewing the past 2015, it’s not hard to tell that digital marketing, driven by technology, is still booming, even if we are under a circumstance of economic downturn and limited advertising budget.By reviewing the past 2015, it’s not hard to tell that digital marketing, driven by technology, is still booming, even if we are under a circumstance of economic downturn and limited advertising budget.
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How would you start marketing in 2016? (1)
0 CommentsIn 2015, technology remains the leading role shaping the world. However, some marketers feel confused about the current marketing environment. What did marketers gain after 2015 and where should they go in 2016?
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What will happen on Big Data Marketing in 2016?
0 CommentsTwo big events happened on Big Data Marketing in late 2015. Tencent set up cooperation on Big Data with Dentsu Aegis Network and Group M respectively; the cooperation between top media platforms and two major media agencies, as a big step forward, breaks up the relatively isolated state of Big Data industry.
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