How would you start marketing in 2016? (4)

Technology has changed marketing and marketers.

Nowadays, enterprises of all fields scramble for leading digital marketing, which is a new marketing mode that integrates sales, CRM and data.

3 Types of Talents in Digital Marketing

The first is the “thoughtful type” marketing talent. These talented people are usually skilled in digging data, mixing medium and maximizing ROI. Since their efforts are very helpful in narrowing the gap between data and marketing, it becomes possible to have a real-time data monitoring while formulating feasible marketing strategy.  

The “feeling type” is the second type of marketing talent. These people have good communication skills and are good at dealing with consumers. Talents of this type will express what they feel, and what they think matters to the marketing teams. Meanwhile, it is necessary that they make sure to deliver precise info, truly representing the interests of a certain social group.

Type 3 is the “action type”. Thanks to the digital world we live in, the content posted is frequently updated, almost on a 24/7 basis. Therefore, an “action type” talent, who is proficient in content production, design works or production process management, will definitely give a great contribution to content marketing. 

CMT- Chief Marketing Technologist

The core responsibility of CMT is to build the vision for the technology marketing, and their priority is to facilitate the company to achieve its business goals; specialists in this field need to act as information officers to assess and select a suitable IT suppler for the company. Moreover, a majority of CMTs will be responsible for establishing the digital business mode of their company, which requires them to be open-minded and ready to take challenges. As the representatives of the business reform, they are expected to be the coordinators within and across each division, in order to strengthen the company to beat the rivals.

What positions are likely to be promoted to CMT?

Internet product manager: they are quite experienced in business and technology use.

Community operation manager: they are able to consider marketing from the operation perspective.

E-commerce manager: they are more familiar with the entire loop of marketing.

Data analysis manager: they are data experts and can use their specialty to analyze the whole marketing process.

Guidelines for CMT’s Self-development

Essential skill 1: quick learning

In the digital era everything changes fast, nothing ever stays the same as before. A qualified marketer needs to keep learning and enriching his existing knowledge by using all possible resources.

Essential skill 2: maintain a good personal relationships and continue to add more contacts

Marketing is no different from other industries when it comes to urgently demand a high-quality interpersonal circle. An excellent marketer shall first broaden the circle, and then try to spot and reach potential customers.