-
5 Cost-Effective Ways to Increase Your Brand's Visibility
0 CommentsEvery day, the average adult consumes almost 10 hours of media and views about 360 media ads, according to research conducted by Media Dynamics. With so many media messages, your business may need to take extra steps beyond posting new content to be seen and heard above all the noise. Gain brand exposure without breaking the bank through the following: Google AdWords, Social Media Ads, Website Listings, Partnerships, Industry Awards.
Read More
-
5 Internet Marketing Mistakes That 90 Percent of Marketers Make
0 CommentsNew to online marketing? Don't make these mistakes. A lot of marketers are consistently making some serious mistakes. These mistakes cost money, traffic opportunity, and growth. Unfortunately, marketers make these mistakes because they fail to truly understand how to leverage their skills and improve their approach. If you're like most marketers, you've committed one or more of these mistakes. Let's identify them and find out how to fix them.
Read More
-
The Old Way of Communication is out of Date
0 CommentsSubversion and reconstruction, integration and innovation, characterize the internet world and also the ever-changing era. In light of this, brand communication must strongly adapt itself to the internet rules. By doing so, it can survive and develop under the new reality and new pattern.
Read More
-
Nine Keywords for the PR Industry in 2016
0 CommentsThis article includes nine of representative keywords, and the changes that these trends will have on PR marketing professionals. These keywords are: relevance, socialized 2B, secularized 2C, clear positioning, cross-border, media 'BAT', international, entrepreneurial spirit, rational insight and emotive expression.
Read More
-
Experience of Product Marketing Plan
0 CommentsA strategy of clear thoughts is directly linked to specific tactics, and those tactics directly bring fate upon our actions. The meaning behind the term ‘marketing’ lies on the added value it brings to enterprises and brands through the use of innovative thinking. However, if its philosophy and strategies remain unchanged, the potential value it could offer will definitely be undermined.
Read More
-
Valuable Insights on How To Succeed in Marketing
0 CommentsWhat kind of understanding do we exactly need to guarantee successful marketing outcomes? Insights are defined as viewpoints obtained through digging in customers potential requirements, which are similar, but not same, as market research. Knowing your customers doesn’t mean that you can persuade them to purchase your products. This article attempts to offer some guidance to marketers and related professionals by suggesting four insights from classical cases studies.
Read More
-
The Boom of News Feeds Ads in a Mobile Marketing Era
0 CommentsThe mobile Internet era has brought a totally new marketing environment, which makes it increasingly difficult for advertisers to acquire a high ROI.
Read More
-
7 Steps for a Successful Content Marketing
0 CommentsBy providing valuable and relevant content to address users’ concerns, you can activate a viral marketing and gradually foster the audience’s trust and loyalty towards brands.
Read More
-
New Media Trend and Marketing Value in China in the Next Decade
0 CommentsIn the next decade, China’s consumer structure will be undergoing great changes, featuring 500 million consumers from the 80s, 90s or even 00s generations. Therefore, enterprises that spot the features of these consumer groups will have an opportunity to make a difference in the future’s competitive market.
Read More
-
Understanding Consumer Psychology Helps to Dominate the Market
0 CommentsNowadays, business owners often make a mistake: they target consumers according to subjective thinking instead of knowing their customers based on market researches. From the perspective of consumer psychology, consuming behaviors are actually determined by consumption value, self-experience, lifestyle, social culture and other relevant factors.
Read More
