How would you start marketing in 2016? (2)

Technology-driven Digital Marketing

By reviewing the past 2015, it’s not hard to tell that digital marketing, driven by technology, is still booming, even if we are under a circumstance of economic downturn and limited advertising budget.

No matter what we expect to see, the new kind of marketing is changing and overturning everything we are accustomed to.

Creative Ideas from High-tech

In order for a successful marketing, it is vital to combine technology with new creative ideas.

Firstly, advanced technology plays a key part to locate the audience and what they are interested in.

Secondly, it’s better to bring an ad to life by vivid presentation and unique creative ideas, to ultimately promote the seeding online/offline.

It’s digital marketing era

In 2015, big data has transformed from concept to practical APP. Programmatic buying will lead to a more diversified market, and smart hardware is undergoing a fast development than ever before, revealing a new chapter of upgrading from Internet era to smart device era.

Big Data

In 2015, big data finally come into public eyes, promoting sales and marketing, deepening users’ insights, changing the way ads are purchased, improving O2O…

Personalized content driven by data

It means that ad operators need to achieve one-to-one communication with each consumer who is connected with them; they should take more efforts to deliver prompt response to consumers’ comments while real-time capture customers’ latest opinions, in a bid to meet their fast-change demand.

Use Big Data to Manage User Value

In an era of big data, cloud computing and networking, a company aiming at using a new business mode and Internet creative patterns, should extensively attract massive traffic and collect users’ data in great quantity. Only in this way, it is possible for companies to consistently have an effective interaction with users, and keep discovering customers’ demand in real time.

Trends of Programmatic Buying: Privatization, Mobility and Videoizing

Privatization: this mode is able to set the position and price for optimal resources, while it can also guarantee a timely and precise advertising.

Mobility: mobile internet and mobile ads are speeding up the process of mobile programmatic buying. As mobile ads are fragmented, diversified, interactive and precise, it is more suitable for advertiser to choose programmatic buying.

Videoizing: video ads bring more benefits and better sales results for advertisers now and we can use programmatic buying to improve the effectiveness of ad online seeding.