How Could P&G Spend 8.2 Billion A Year on Advertising? What Does It Mean? (2)

On Nov.11, P & G invited super star Wang Kai(actor of Langyabang) and Zhang Yixing(member of Kpop group EXO) to promote two new products from OLAY and motivate consumers to follow OLAY online. All this through a series of activities, such as getting autographs from stars and taking photos with them or winning concerts’s tickets…fans who wish to have access to this would have to follow OLAY Flagship Store on social media first.