• 19Aug

    Programmatic Ad Buying: the Effective Marketing Tool You Should Understand

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    Programmatic ad buying has taken center stage for companies looking to get ahead of the trends. It will help to innovate and optimize how they reach out to and connect with potential customers and clients. China is becoming one of the largest advertising markets in the world, and programmatic ad buying holds its own unique set of challenges.

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  • 29Jul

    Integration of Traditional Media with New Media: The Success of All Media Marketers

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    With Chinese audiences becoming more and more savvy at mobile devices, media marketers should never forget to integrate new media marketing solutions with traditional media ones as traditional media still take the significant position nowadays in China.

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  • 19Jul

    5 Steps You Should Follow to Complete Media Buying

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    Media buying is not just about purchasing advertisement channels for your services or products, it’s more about having knowledge of your target market, their profiles, and plans or execute your media strategy.

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